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Adidas DIRECTOR MERCHANDISING SEA 
United Kingdom, England, London 
969448578

13.01.2025


Key Responsibilities

  • Work with the SEA Sr. Director DTC and EM Hub Merchandising team by leading SEA merchandising teams and engaging with BUs & CtC.
  • Champion any merchandising related subjects and coordinate with EM Hub Merchandising team to deploy key strategies and ranges across SEA countries to drive efficiency & profitability.
  • Monitor and deliver financial targets for the channels, including Net sales, Sell through, standard margin, and define required actions to achieve the KPI’s for SEA Cluster.
  • Lead pre-season planning including Open-To-Buy (OTB) plan, pre-season product planning, option planning, forecasting (including handover to BUs, clusters & Demand Planning).
  • Lead the deployment of ranges and assortment planning strategies for own retail & franchise stores in collaboration with CtC AP.
  • Review Open-To-Buy (OTB) & seasonal buy plans and drive changes collaboratively to ensure the right level of stock based on commerciality and brand vision.
  • Review and implement enhancement of all merchandising processes, systems and tools.
  • Work closely with the Business Solution Team to meet world class merchandising best practices.
  • Work with SEA Sr. Director DTC and EM Merchandising in mapping the merchandising process and define appropriate merchandising solution for the market.
  • Work with the SEA Sr. Director DTC and EM Merchandising to define the methodology of option and space management. Lead SEA countries through deployment of the same.
  • Contribute to the development of key merchandising reports and be responsible for its implementation in SEA countries.
  • Review in season stock cover and highlight concerns to the SEA market teams.
  • Identify and maximize new & in season business opportunities by understanding and executing on respective channel potentials.
  • Ensure implementation of standard markdown / promotion processes across SEA in order to support topline, bottom-line & inventory ageing targets.
  • Evaluate the competencies of direct or indirect team on a regular basis and provide feedback and guidance to drive high performance culture and a winning mindset.
  • Lead SEA countries promoting a ONE team mindset by working and collaborating together.
  • Take ownership for Talent Management processes to grow, develop and retain talents

Knowledge, Skills, and Abilities

  • Excellent Direct & Indirect influencing skills
  • Advanced skills in MS Office
  • Strong trading mindset, with an entrepreneurial flair to maximize business opportunities.
  • Fluent in English
  • Additional language is an advantage
  • Ability to present clearly to any audience
  • Good understanding of Retail Management processes & systems
  • Strong analytical skills
  • Structured, organized and process orientated
  • Ability to work effectively within a fast-paced team environment and under pressure

Education and Experience Qualification

  • University degree in business, ideally with marketing and sales focus or equivalent professional experience
  • More than 8 years of Merchandising Experience
  • Leadership of Merchandising team / function