Job Category
Marketing & Communications
Job Details
Strategic Program Development and Execution:
- Develop and implement strategy for Field Marketing pipeline programs, aligning with wider business business objectives.
- Partner with regional and cross-functional teams such as Sales, Product Marketing, and Field Marketing regional and industry teams to ensure program alignment and success.
Program Management:
- Develop and execute a diverse portfolio of pipeline programs, including:
- Sales development programs
- Self-service programs for sales
- Global breadth field events and workshops
- Audience programs
- Direct mail program
- Ensure program efficiency and effectiveness
- Continuously measure and optimize program performance based on key metrics like lead generation, engagement, and ROI.
Communication & Collaboration:
- Collaborate with extended team of Field Marketers to develop and execute programs
- Communicate effectively with internal stakeholders at all levels
- Partner with external vendors and agencies to ensure successful program execution
Qualifications:
- 5+ years of successful experience in creating proven and results-driven marketing campaigns; ideally with some of those years in demand generation, field marketing or a related field. Enterprise and/or Saas experience a plus.
- Experience with growth strategy using all acquisition marketing channels including owned and operated channels, business development, social and events.
- Depth of experience of building and driving marketing strategies, and aptness to modify and adapt those strategies with the changing needs of the ecosystem.
- Strong understanding of B2B marketing best practices and methodologies.
- Strong analytical skills: taking data, information, and insights to advise approach.
- Exceptional verbal and written skills, and strong presentation skills.
- High-degree of comfort with working in a highly matrixed and fast-paced, global company.
- Proficiency in marketing analytics platforms and CRM systems (ideally Salesforce and Tableau).
- Must be able to come into a listed hub office 3 x's a week
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Posting Statement
does not accept unsolicited headhunter and agency resumes.