As the SLED Field Marketing Manager, you will be an integral part of the Wiz marketing team, helping us accelerate demand within the public sector by strategically developing, managing and executing field programs and campaigns specifically targeting the US State and Local and Education vertical. In this role, you will be responsible for building brand awareness, thought leadership recognition and creating demand with state and local government agencies and educational institutions across the US. This position will drive programs with the goal of generating quality pipeline, stimulating acceleration of the sales cycle, and building customer relationships. You will partner closely with our SLED field and partner sales teams to deliver and accelerate pipeline to support their enablement needs in exceeding objectives and revenue goals within SLED.
WHAT YOU’LL DO
· Build and execute national and regional SLED marketing programs that integrate sales and marketing requirements to support pipeline and revenue goals
· Develop and execute demand generation marketing programs including third-party and Wiz hosted events, webinars, in-person and virtual experiences, integrated campaigns, roadshows, and more
· Forecast and measure impact of marketing plan on sales cycles while analyzing program results, optimizing as needed
· Act as the subject-matter expert, maintain ongoing communications and be the go-to marketing resource with the SLED regional sales leaders, sales reps, BDRs, and regional partners
· Assist sales leadership in understanding, participating, and obtaining buy-in for field marketing programs
· Work closely with the Wiz SLED sales team to define marketing goals and objectives to develop a strategic marketing plan that aligns with sales pipeline and revenue goals
· Drive lead acquisition, nurture and support the development of pipeline opportunities
WHAT YOU’LL BRING
· Unmistakable evidence of natural curiosity and creativity
· Must be able to thrive in a company first dynamic
· Bachelor's degree or equivalent work experience, emphasis in marketing preferred
· A minimum of 5 years of experience marketing to the SLED audience
· Self-motivated, able to work autonomously and communicate with remote management for extended periods of time
· Knowledge of Marketo, Salesforce and other MarTech is preferred
· Strong demand generation experience building multi-touch, integrated campaigns
· Excellent strategic thinking skills with ability to make data-driven decisions
