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NetApp Field Partner Marketing Manager United States, Oregon 241459948
07.04.2024
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Job Requirements
- You will be responsible for ideating, facilitating creation and the execution of programs and activities that drive demand generation, upsell within existing accounts, promote customer retention, and increase brand recognition for our CloudOps solutions and products.
- Define quarterly region-specific marketing plan, with a strong focus on pipeline generation programs, aligned and agreed with the sales leadership team.
- Execute region-specific marketing programs (3rd party or proprietary events, Meeting Programs, Dinners, channel co-marketing / demand gen programs, hyperscaler co-marketing programs, etc), applying marketing best practices.
- Build channel marketing campaigns and kits that can be easily consumed by the channel partners to help them drive demand gen activities.
- Build joint channel marketing programs with focus partners, agreeing on MDF support where ROI is justified and aligned with channel leadership.
- Maintain a marketing calendar of all region-specific events and activities for broad visibility.
- Monitor and analyze field and channel marketing program results to measure and improve the effectiveness and results of our initiatives, and adjust strategies accordingly.
- Attend sales and channel virtual team meetings and QBRs as the marketing representative.
- Collaborate with NetApp field marketing team to align and find opportunities to collaborate or include CloudOps prospects/customers/partners in their programs.
- Collaborate closely with the Global Events team in local market to build the best event strategy to address and engage our target audience.
- Execute marketing programs to cross-sell and up-sell our install base, with the customer success teams.
Required Skills
- 5+ years of experience in field and/or channel partner marketing.
- Experience working at global technology companies, including SaaS / Cloud companies.
- Experience partnering with top-tier channel and alliance partners.
- Excellent communication and relationship management skills with a diverse audience of internal and external stakeholders.
- Experience with Salesforce and Demandbase a big plus.
- A healthy customer obsession, analytical mindset, agility and results-driven orientation.
- Strong written and verbal communication skills in English.
- Positive attitude and can-do mentality.
- Ability and flexibility to work globally – working within a global team.
- Willingness to travel within North America to support field event up to 30% of the time.
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