IBM Manager-Campaign Strategist 

India, Karnataka, Bengaluru 

964635987

• Manage day-to-day operations and execution of both organic and paid campaigns
• Create maintain and optimize end-to-end Customer Journeys
• Analyze customer data and identify trends and opportunities to optimize campaigns and improve KPIs/revenue
• Review and validate campaign workflow/process flow for given campaign
• Coordinate with stakeholders and ensure timely launch of the campaign
• Monitor and optimize templates for content personalization
• Collaborate with a cross-functional team that includes members from Content Marketing, SEO, Design, Brand etc

Required Technical and Professional Expertise

• Proficient in marketing strategy development, with a focus on multichannel campaigns.
• Strong understanding of digital marketing platforms, including social media, email, and content marketing.
• Experience in market research and competitive analysis to inform campaign strategies.
• Solid grasp of consumer behavior and the ability to translate insights into effective campaign messaging.
• Familiarity with marketing analytics tools to measure and evaluate campaign performance.
• Excellent written and verbal communication skills for crafting compelling campaign narratives.
• Ability to collaborate with cross-functional teams, including creative, sales, and analytics teams.
• Understanding of customer segmentation and targeting strategies.
• Knowledge of CRM systems and their integration with marketing campaigns.
• Project management skills to coordinate and execute campaigns on time and within budget.
• Experience in building and optimizing campaigns
• Experience with web analytics tools (Google Analytics, Adobe Analytics, etc.)
• Experience with CRM software (Salesforce, HubSpot, etc.)
• Experience in building omni-channel and multi-journey campaigns

Preferred Technical and Professional Expertise

• Familiarity with A/B testing methodologies and data-driven decision-making.
• Knowledge of SEO best practices and their integration into campaigns.
• Understanding of web analytics tools (e.g., Google Analytics) for campaign measurement.
• Exposure to personalization and dynamic content strategies.
• Ability to leverage data visualization tools (e.g., Tableau or Power BI) for reporting.
• Familiarity with emerging marketing technologies and trends.
• Certification in relevant marketing or digital strategy certifications.
• Knowledge of compliance and regulatory considerations in marketing.