Your Role and Responsibilities- Manage day-to-day operations and execution of both organic and paid campaigns
- Create maintain and optimize end-to-end Customer Journeys
- Analyze customer data and identify trends and opportunities to optimize campaigns and improve KPIs/revenue
- Review and validate campaign workflow/process flow for given campaign
- Coordinate with stakeholders and ensure timely launch of the campaign
- Monitor and optimize templates for content personalization
- Collaborate with a cross-functional team that includes members from Content Marketing, SEO, Design, Brand etc
Required Technical and Professional Expertise
- Proficient in marketing strategy development, with a focus on multichannel campaigns.
- Strong understanding of digital marketing platforms, including social media, email, and content marketing.
- Experience in market research and competitive analysis to inform campaign strategies.
- Solid grasp of consumer behavior and the ability to translate insights into effective campaign messaging.
- Familiarity with marketing analytics tools to measure and evaluate campaign performance.
- Excellent written and verbal communication skills for crafting compelling campaign narratives.
- Ability to collaborate with cross-functional teams, including creative, sales, and analytics teams.
- Understanding of customer segmentation and targeting strategies.
- Knowledge of CRM systems and their integration with marketing campaigns.
- Project management skills to coordinate and execute campaigns on time and within budget.
- Experience in building and optimizing campaigns
- Experience with web analytics tools (Google Analytics, Adobe Analytics, etc.)
- Experience with CRM software (Salesforce, HubSpot, etc.)
- Experience in building omni-channel and multi-journey campaigns
Preferred Technical and Professional Expertise
- Familiarity with A/B testing methodologies and data-driven decision-making.
- Knowledge of SEO best practices and their integration into campaigns.
- Understanding of web analytics tools (e.g., Google Analytics) for campaign measurement.
- Exposure to personalization and dynamic content strategies.
- Ability to leverage data visualization tools (e.g., Tableau or Power BI) for reporting.
- Familiarity with emerging marketing technologies and trends.
- Certification in relevant marketing or digital strategy certifications.
- Knowledge of compliance and regulatory considerations in marketing.