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IBM Manager-Campaign Strategist 
India, Karnataka, Bengaluru 
964635987

24.06.2024

Your Role and Responsibilities
  • Manage day-to-day operations and execution of both organic and paid campaigns
  • Create maintain and optimize end-to-end Customer Journeys
  • Analyze customer data and identify trends and opportunities to optimize campaigns and improve KPIs/revenue
  • Review and validate campaign workflow/process flow for given campaign
  • Coordinate with stakeholders and ensure timely launch of the campaign
  • Monitor and optimize templates for content personalization
  • Collaborate with a cross-functional team that includes members from Content Marketing, SEO, Design, Brand etc


Required Technical and Professional Expertise

  • Proficient in marketing strategy development, with a focus on multichannel campaigns.
  • Strong understanding of digital marketing platforms, including social media, email, and content marketing.
  • Experience in market research and competitive analysis to inform campaign strategies.
  • Solid grasp of consumer behavior and the ability to translate insights into effective campaign messaging.
  • Familiarity with marketing analytics tools to measure and evaluate campaign performance.
  • Excellent written and verbal communication skills for crafting compelling campaign narratives.
  • Ability to collaborate with cross-functional teams, including creative, sales, and analytics teams.
  • Understanding of customer segmentation and targeting strategies.
  • Knowledge of CRM systems and their integration with marketing campaigns.
  • Project management skills to coordinate and execute campaigns on time and within budget.
  • Experience in building and optimizing campaigns
  • Experience with web analytics tools (Google Analytics, Adobe Analytics, etc.)
  • Experience with CRM software (Salesforce, HubSpot, etc.)
  • Experience in building omni-channel and multi-journey campaigns


Preferred Technical and Professional Expertise

  • Familiarity with A/B testing methodologies and data-driven decision-making.
  • Knowledge of SEO best practices and their integration into campaigns.
  • Understanding of web analytics tools (e.g., Google Analytics) for campaign measurement.
  • Exposure to personalization and dynamic content strategies.
  • Ability to leverage data visualization tools (e.g., Tableau or Power BI) for reporting.
  • Familiarity with emerging marketing technologies and trends.
  • Certification in relevant marketing or digital strategy certifications.
  • Knowledge of compliance and regulatory considerations in marketing.