Job Description
:
- Lead development of the Oncology omnichannel strategy and customer journey’s across Tumor franchises
- Develop customer profiles/archetypes based on HCP specialty and preferences to inform campaign strategy
- Identify opportunities to position our company as a Leading Oncology company across all customer segments
- Identify opportunities within our marketing & communication strategies to achieve best-in-class customer focus
- Collaborate with cross functional team to ensure alignment on strategy and tactics
:
- Visit customers and lead initiatives to understand behavior, challenges and needs of HCPs, patients, and other stakeholders in the Oncology ecosystem to ultimately inform customer strategies
- Monitor customer satisfaction, communicate engagement performance and recommendations for optimization
- Understanding of industry trends, competitive benchmarks, and customer engagement preferences
- Utilize internal and external customer data to generate meaningful insights for the team's strategic decision-making
Campaigns & Media:
- Lead development of pan tumor campaigns & tactics that provide a consistent and personalized experience for customers across different touchpoints
- Coordinate collaborations with external agencies and ensure delivery of projects & campaigns from A to Z
- Coordinate the media planning process for Oncology business unit and ways of working with media vendor
:
- Identify new ways to engage existing customers and reach new segments
- Pilot & experiment innovative (digital) solutions and evaluate the pilot for broader implementation in close collaboration with the Digital and Data team
- Contribute to Customer Experience Community of Practice to drive best practice sharing across countries, Brands and therapeutic areas
Requirements
- University degree from an accredited university
- Ability to collaborate with diverse stakeholders
- Strong strategic and analytical skills
- Growth mindset and able to navigate fast paced environment
- Excellent communication and presentation skills
Preferred
- Experience developing omnichannel strategies and tactics
- Experience translating data into customer insights
- Experience in Sales, Marketing, Market Access and/or Account Management (healthcare industry preferred)
- Experience in VOC programs
- Experience in Oncology
- Experience with media buying and/or advertising
- French, Dutch, and/or English language skills
- Understanding of new ways of working (ie: Agile, Scrum)
Current Contingent Workers apply
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