PNC Business Analytics Lead - Marketing Technology Operations 

United States, Georgia, Atlanta 

963321307

Responsibilities:
1. Technology Implementation:o Act as a subject matter expert on Adobe Assets and DAM tools, providing guidance on best practices, asset management strategies, and process improvements.
o Oversee integrations between DAM systems, AEM Assets, and other marketing tools (e.g. CMS, CRM, analytics platforms) to ensure seamless data and content flow and consistency across platforms.
o Support the troubleshooting of technical issues related to AEM Assets, and DAM systems, liaising with IT and external vendors as needed.
2. Process Optimizationo Develop and improve processes for asset lifecycle management, including metadata management, taxonomy,, usage rights management, and asset archiving to ensure efficient use of resources.
o Drive automation and process improvement initiatives to improve asset delivery times, and reduce operational costs (e.g. integration/consolidation of asset management tools).
o Lead initiatives to optimize AEM components and templates for better performance, scalability, and ease of use to support acceleration of content creation and availability. Work closely with Risk line of defense partners to mitigate risks and identify opportunities to implement and automate controls.
o Assess process breakdowns to prioritize improvement and innovation opportunities.3. Cross-Functional Collaboration:
4. Innovation:
o Stay abreast of industry trends and emerging technologies in marketing operations and proactively identify opportunities for innovation and present recommendations to leadership.
Preferred Qualifications:
· Bachelor’s degree in Marketing, Business, Information Tech or a related field.
· 5+ years of experience working in a marketing technology role, with deep knowledge of Adobe Experience Manager (AEM) and AEM Assets as a Cloud Service.
· Hands-on experience with Digital Asset Management Systems (DAMs), including administration, configuring, maintaining, and optimizing the platforms.· Strong understanding of marketing workflows and processes, including asset creation, approval, publishing, and archiving. Proven track record of driving process improvements in a marketing or creative operations environment.· Hands-on experience with metadata tagging, asset taxonomy, and rights management best practices.· Experience in permission management, including the creation of users, user groups, and permission management in AEM/AEM Assets. Ability to work cross-functionally and communicate effectively with marketing, IT, and creative teams.· Excellent problem-solving skills with the ability to aid IT with troubleshooting of technical issues.· Proficiency in handling cross-browser and cross-platform issues (IE, Firefox, Safari, etc.) Exposure to HTML, CSS, JavaScript, and JavaScript frameworks/libraries is desirable.· Knowledge of AEM building blocks, including templates, components, dialogs, widgets, and bundles
· Strong leadership and project management skills, with the ability to guide teams through change and optimization initiatives.
· Experience in managing vendor relationships and external partners for DAM and AEM support.
· Knowledge of automation tools and technologies for improving marketing efficiency.
· Familiarity with analytics platforms and the ability to integrate them with AEM for performance tracking and optimization.
· Adobe Experience Manager Business Practitioner or other Adobe technologies is a plus.
Job Description

• Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions. Serves as mentor to more junior employees.
• Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development.
• Determining the optimal analytic approach and supporting development, implementation and enhancements.
• Conceptualizing, developing and continuously optimizing analytical solution for operations and executive management to enable data driven decision making.
• Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and requiredneeded to be successful in this position.

Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.No Required Certification(s)No Required License(s)PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility*: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

California Residents

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