Capital One Principal Associate Mainstreet Secured Card Marketing 

United States, Virginia, Arlington 

961741486

Center 1 (19052), United States of America, McLean, Virginia Principal Associate, Mainstreet Secured Card Marketing

In this role, you will have the opportunity to take your marketing, technical and strategy skills to the next level.

• Craft marketing strategy for the Secured Card customer lifecycle, from initial shopping through graduation to unsecured products

• Synthesize consumer research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing, business results and brand impact

• Collaborate with business analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/testing strategies

• Serve as key liaison for and collaborate with cross-functional teams including business, channel/performance marketing, product marketing, creative, legal, operations and corporate communications partners

• Translate and communicate business intent in a directive manner that partner teams can act on

• Partner with internal and external creative and marketing technology teams to build and scale Secured Card marketing tactics and optimization to drive lifts in KPIs, particularly conversion metrics including application and funding rates

• Champion the brand, ensuring that the strategies and messaging for each of our Secured Card products are in line with their respective audience’s needs

• Write clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels

The ideal candidate:

• Thrives on collaboration with partner teams and is comfortable operating in a large, matrixed organization

• Has experience working with colleagues at varying levels, including senior leadership

• Can operate in white space with limited support and contribute to the agenda

• Is naturally curious, always seeking to know the why behind the why

• Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work

• Is a highly effective communicator and skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking

• Does not shy away from data but rather leans into it to inform marketing and creative strategy recommendations

• Continually pushes the boundaries and asks how we can continue to do things better, identifying areas of opportunity

This role ismeaning associates typically spend about half their time (2-3 days per week)are enterprise- wide

are in-person days for associates to spend time together working in our beautifully-designed team areas.

Basic Qualifications:

• Bachelor’s Degree or Military Experience

• At least 4 years of experience in product marketing or multi-channel digital marketing

• At least 4 years of experience developing marketing test frameworks, driving optimization plans and strategy

• At least 4 years of experience managing marketing intent, partnering with creative and channel teams, and developing strategies and briefs

Preferred Qualifications:

• Masters degree in Marketing, Business or Communications

• At least 2 years of experience in marketing for financial services or another highly regulated industry

• At least 2 years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

• At least 1 year of experience working with marketing tech platforms, including data management platforms and/or customer relationship management systems
  

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.