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Capital One Principal Associate Mainstreet Secured Card Marketing United States, Virginia, Arlington 961741486
In this role, you will have the opportunity to take your marketing, technical and strategy skills to the next level.
Craft marketing strategy for the Secured Card customer lifecycle, from initial shopping through graduation to unsecured products
Synthesize consumer research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing, business results and brand impact
Collaborate with business analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/testing strategies
Serve as key liaison for and collaborate with cross-functional teams including business, channel/performance marketing, product marketing, creative, legal, operations and corporate communications partners
Translate and communicate business intent in a directive manner that partner teams can act on
Partner with internal and external creative and marketing technology teams to build and scale Secured Card marketing tactics and optimization to drive lifts in KPIs, particularly conversion metrics including application and funding rates
Champion the brand, ensuring that the strategies and messaging for each of our Secured Card products are in line with their respective audience’s needs
Write clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels
The ideal candidate:
Thrives on collaboration with partner teams and is comfortable operating in a large, matrixed organization
Has experience working with colleagues at varying levels, including senior leadership
Can operate in white space with limited support and contribute to the agenda
Is naturally curious, always seeking to know the why behind the why
Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work
Is a highly effective communicator and skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking
Does not shy away from data but rather leans into it to inform marketing and creative strategy recommendations
Continually pushes the boundaries and asks how we can continue to do things better, identifying areas of opportunity
This role ismeaning associates typically spend about half their time (2-3 days per week)are enterprise- wide
Basic Qualifications:
Bachelor’s Degree or Military Experience
At least 4 years of experience in product marketing or multi-channel digital marketing
At least 4 years of experience developing marketing test frameworks, driving optimization plans and strategy
At least 4 years of experience managing marketing intent, partnering with creative and channel teams, and developing strategies and briefs
Preferred Qualifications:
Masters degree in Marketing, Business or Communications
At least 2 years of experience in marketing for financial services or another highly regulated industry
At least 2 years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
At least 1 year of experience working with marketing tech platforms, including data management platforms and/or customer relationship management systems
. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
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