Ford Communications Lead Charging Software Services 

United Kingdom, England 

961138966

Scope:

• Develop, Align and Execute Communications Strategies: Create and execute integrated communications plans to launch new Ford Pro software, charging, and services solutions, in alignment with our global communications plan, highlighting their benefits for customers.
• Position Ford Pro as Europe's Commercial Productivity Leader: Through proactive media relations, thought leadership initiatives and strategic partnerships, position Ford Pro as Europe's leading provider of commercial productivity and innovation enabled by software, charging innovation and solutions.
• Collaborate and Align: Work closely with global and European colleagues to ensure consistent messaging and competitive differentiation, fostering a unified voice for Ford Pro.
• Measure and Demonstrate Impact: Track and analyse program effectiveness, demonstrating the return on investment of communications initiatives and driving continuous improvement.