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Adidas SPECIALIST SPORTS MARKETING 
China, Shanghai, Yangpu District 
957441558

12.08.2024

Key Responsibilities:

  • Provide input to the development of local Sports Marketing Plan according to business objectives.
  • Identify opportunities within the market that align to Brand objectives and liase with Brand Comms to bring to life.
  • Build recommendations for, and maintain, a diverse partner portfolio supporting key categories and business objectives.
  • Ensure all partners within the portfolio reflect our Brand positioning – on and off field.
  • Manage contract negotiations in line with budget guidelines and market evaluations.
  • Ensure all Sports Marketing contract negotiations and operations comply with the global Sports Marketing Policy.
  • Manage the integration of local partners into key brand initiatives.
  • Develop and execute leveraging plans for Sports Market partners to maximise their brand impact.
  • Local Partner Budget Management.
  • Supervise all local partner related activities in close relationship with the Brand team.
  • Execute a cross category leveraging approach to the sports marketing portfolio.
  • Provide industry leading service to our contracted partner portfolio on a day-to-day basis
  • Maintain necessary contact with key industry personnel to achieve the objectives of the Brand.
  • Ensure teams and individuals wear and represent the products according to our Brand Plan to communicate adidas as the leading performance brand.
  • On ground support for ad hoc Sports Marketing activity in the market.

Key Relationships:

  • Athletes, teams, Federations, Agents
  • Global – Sports Marketing

Knowledge, Skills and Abilities:

  • Strong negotiation skills
  • Strategic Marketing experience with strong interpersonal and influencing skills
  • Strong understanding of the local sporting landscape
  • Strong connections within the sports industry
  • Relevant Sports Marketing experience
  • Demonstrate the ability to react quickly and multitask to manage priorities.
  • Proven methodological skills (e.g. Business planning, strategic development).
  • High degree of commercial and business acumen knowledge related to sports marketing.

Requisite Education and Experience / Minimum Qualifications:

  • University Degree in Marketing
  • Minimum of5-years experience in the sports marketing industry
  • Established network of industry contacts with proven stakeholder management

A competitive base salary, bonus scheme and adidas employee benefits are also on offer to the successful candidate, these may include:

  • Remote Work Options
  • Employee Assistant Programs
  • Parental Benefits
  • Employee Discount on adidas Merchandise

How do I apply?

  • Press the "Apply" button and follow the instructions
  • Please note that due to the high volume of applications adidas receives, we will be unable to respond to all individual inquiries.