Adidas SENIOR SPECIALIST SPORTS MARKETING 

Australia, New South Wales, Sydney 

932369596

Purpose & Overall Relevance for the Organization:

Key Responsibilities:

• Work closely with the Senior Sports Marketing Manager, Senior Brand Manager and relevant category managers to deliver on various tasks across SP, Running, Outdoor and Training.

• Support the Senior Sports Marketing Manager to service athletes, partners and federations.

• Support the Senior Sports Marketing Manager with the management and communication between partners, players, athletes and adidas internal departments, including brand activation, omni-channel PR/newsroom and sales.

• Support in the submission of seasonal orders for athletes, ambassadors and partner organizations’ within budget, coordinate product supply process through the season.

• Assist the Brand Activation managers to leverage athlete and player opportunities across their ‘owned’ social media platforms and key adidas brand channels.

• Facilitate promotional appearances of adidas contracted players/athletes and meet and brief adidas contracted assets for promotional appearances.

• Lead the tracking and management of contractual appearances.

• Work closely to support Senior Sports Marketing manager across Training, Women’s and CUMA (Culture Marketing) partners into key brand moments.

• Identification of individuals to receive seeded product to drive presence and in locally relevant events across SPSP, Running, Outdoor and Training.

KPI’s:

• adidas share (FTW) of successful athletes in key sports.

• partner social media content positively featuring adidas

• EMS Brand Health KPIS (SoS)

• Growth of Performance Categories Market Share within the EMS.

• EMS Net Sales, Category growth, full-price sell through and DTC/E-com traffic.

• MWB compliance.

Key Relationships:

• SPOMA team

• Contracted partners

• Marketing team

• Channels EM South

• External Agencies

Knowledge, Skills and Abilities:

• Extensive knowledge and passion for sport- particularly football, running, outdoor, training and specialist sports in Emerging Markets South.

• Experience of either partner management or brand communication marketing mix (media, events, sponsorship, retail, PR) with a major global brand or retailer (sporting goods/ lifestyle industry preferred)

• Understanding of local sports landscape, brand landscape and youth culture

• Experience working external agencies and partners.

• Marketing budget management

• Competent user of MS Office suite of products

• Experience in both market and above market organization preferred

Requisite Education and Experience / Minimum Qualifications:

• Relevant professional marketing experience

• University Degree in Marketing/Sports Marketing or a related field

• Thorough understanding of sports marketing industry

• Proven record of working with brand partners and ambassadors

• Fluent in English