Support and manage projects and key initiatives to generate market, consumer, competitor and trends insights for market Greater China.
Planning
Develop the annual plan for marketing research projects based on marketing plan of adidas
Communicate with marketing team to understand the research needs
Fine-tune the research plan to better support Sport Performance products and marketing activities
Update the plan on a quarterly basis
Plan other research / consulting projects based on strategic direction from management team
Management
Manage consulting / research projects to build, protect, anchor adidas brand, and support strategy development
Design, track and evaluate all the projects including but not limited to
Brand image and competency tracking
Consumer satisfaction
Marketing intelligence
Product launch test
Consumer market size and market share research
Communicate with agencies and ensure a smooth and efficient implementation of the projects
Co-ordinate all launches of relevant projects with related departments
Maintain and co-ordinate processes with related departments and ensure timely communications around the scope and deliverables of the projects
Evaluate the projects and work out action plans to improve the planning or implementation of the consulting / research projects
Financial
Design the consulting / research working budget proposal
Maximize use of the budget
Ensure appropriate and ethical use of budget Ensure information requirement for Finance Dept, and that all financial information provided is accurate, timely, and properly formatted
Systems and Processes
Design the consulting / research working budget proposal
Maximize use of the budget
Ensure appropriate and ethical use of budget
Ensure information requirement for Finance Dept, and that all financial information provided is accurate, timely, and properly formatted