MSD Consumer Activation Digital Lead 

Philippines 

946671073

• Exciting opportunity to join an innovative and trusted Global biopharmaceutical business

• Permanent Full-time opportunity based in Makati City office

• Lead with your strong digital and social media design and management skills to promote growth of our Vaccines business

• Work with a highly engaged team of Sales, Marketing and Technical professionals

What You Will Do

Responsibilities include, however not limited to:

A. Direct-to-Consumer Awareness

• Develop, implement, and manage digital and social media strategy with defined relevant KPIs

• Manage and oversee social media content for all Vaccines brands, primarily HPV and Pneumococcal

• Define and measure the success KPIs of every social media campaign and provide recommendation to the Business Unit

• Monitor SEO, user engagement and suggest content optimization

• Communicate with social-media industry experts and influencers to create a strong network, gather best practices and latest trends that can be useful in planning

• Facilitate therapy and company awareness through various social media channels

• Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience

• Conduct workshops with business teams to create customer journeys and persona mapping

• Ensure progress on all platforms by using analytical tools such as Google Analytics and others

• Develop and administer social media content to engage users and create an interactive relationship between consumers and the company.

• Collect and review social media data to develop more effective campaigns. Develop reports on emerging social media trends.

B. Brand Co-Management

• Monitor business performance and external environment via appropriate tools/ KPIs relevant to the assessment of digital and social media interventions; benchmarking with similar industries and provide data driven recommendation to Marketing and Market Access

• Work with brand managers to create and implement digital/social media strategies targeting traditional (HCPs) and non-traditional customers (HCC, Healthcare Allied personnel, etc) in both Private and Public market segments

• Develop and execute innovative engagement opportunities including pilot testing of new/ innovative concepts/ trends to drive brand strategic imperatives and broaden access for vaccines

• Responsible for internal/ external approvals of all digital initiatives/ resources; ensuring that procurement, utilisation and management of assets/ programs are aligned with company policies and procedures

• Partner across a wide matrix of stakeholders and cross functional team to ensure seamless execution of functional plans and execution of overall strategy

• Analyse execution across multiple digital/ consumer activation initiatives to draw customer insights, communicate results to brand teams, and leverage insights into actionable strategies

What You Must Have

• Bachelor’s degree in marketing, communications or related is required; Master’s degree is preferred

• Solid (5+ years) related experience in social media management

• Previous experience in Pharma Industry is preferred, however are seriously considering those with demonstrated success in similar role in other industries such as FMCG or other Direct-To-Consumer Industries

• Ability to derive insights from complex social media data in a user-friendly visualisation

• Proficient using multi-social posting programs

• Strong understanding of marketing strategy and how to effortlessly utilise these concepts throughout various forms of outreach

• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Google+ and best practices

• Expertise in SEO & web traffic metrics

• Skills in persona research

• Understanding of social media KPIs

• Familiarity with web design and publishing

• Business acumen to connect relevant insights from data

• Have a ‘service-mindset’ and work with multiple stakeholders of organization.

• Good leadership capability and logical thinking.

• Demonstrated ability to communicate effectively to a variety of audiences

What You Can Expect

• Fantastic opportunity to join a global market leader working with high profile portfolios in Vaccines

• Once-in-a-lifetime opportunity to make your ‘mark’ in driving consumer awareness on a healthy and diverse product portfolio

• Attractive Total Rewards Package offered that covers compensation, health, work life and career benefits

Search Firm Representatives Please Read Carefully

This posting has been created to pipeline talent for prospective roles that we anticipate will be needed soon in our organization. By applying to this Pipeline Advertisement you will be submitting your interest to be contacted for roles similar to what is described in the Pipeline Advertisement.