Yotpo Senior Account-Based Marketing Manager 

Canada, Ontario, Toronto 

944508511

How you’ll make an impact:

• Monitor cohort intent, surface intel, and enable tailored outreach based on the activity generated through marketing + sales efforts.
• Strategize, design, and execute marketing campaigns tailored to various personas within leading brands. The goal is to increase Yotpo brand, product, and service awareness using channels such as paid, organic, web, and email.
• Collaborate with sellers and sales leadership on custom approaches using 1:1 assets designed explicitly for ABM accounts.
• Develop and execute VIP events, community engagement, and conference strategy alongside the events team. Your role is understanding the cohort and creating engagements that drive attendance and meaningful senior relationships.
• Work closely with Revenue Operations to track cohort engagement levels, pipeline performance, and upmarket trends.
• Deliver on pipeline and bookings goals for the ABM cohort.

About you:

• 4+ years of experience in B2B SaaS marketing and GTM functions (sales, customer success, or partnerships), preferably in ABM roles specifically.
• You have a proven ability to communicate and mobilize internal stakeholders from the executive suite to individual contributors. Your ability to articulate strategy, execution responsibilities, and results to various seniority levels is paramount.
• Passionate about the eCommerce and Shopify ecosystem with a deep understanding of the roles and responsibilities within a DTC brand.
• Extremely data-driven & analytical thinker. Lives and breathes funnel CVR, sales/marketing success metrics, and digital performance KPIs.
• Ability to recognize content and campaign opportunities specifically for the ABM cohort out of the overall marketing efforts, with a great knack for content per persona type and funnel stage.
• Analytical, critical thinker. Great at extracting insights from raw data, asking the right questions to push analysis forward, and challenging at the same time.
• Background working with diversified sales and marketing technology stacks – Salesforce, Hubspot, 6sense, Salesloft, and paid (Linkedin, Influ2, Google, Meta, etc).