Teva Assoc Dir Marketing HCP Promotion Uzedy 

United States, New Jersey 

943744528

The position is responsible for the execution of the HCP strategy, evaluation of market conditions, identification of issues and opportunities within the therapeutic category (CNS/Neurology), development of campaigns/tactics which target Health Care Providers (HCPs) aligned with the overarching brand strategies and objectives. The Associate Director reports to the Marketing Director and works with internal Teva colleagues, sales coworkers and agency partners to develop HCP content and prepare for their implementation and launch.

ESSENTIAL AREAS OF RESPONSIBILITY

• HCP Strategy and Tactics
  • Implement the overall marketing strategy including brand positioning, messaging, and target audience identification.
  • Work closely with all agency partners to lead the creation and execution of integrated marketing campaigns across various channels, including digital, print, personal, non-personal, KOL engagement, congresses and other relevant platforms
  • Evolve HCP messaging and campaign elements
  • Identify and pursue opportunities to drive brand growth
  • Diagnose obstacles to brand growth and work collaboratively to provide solutions
  • Assist in the annual brand planning process
  • Manage and coordinate all HCP and KOL programs and efforts

• Brand Management
  • Analyzes market data and information to make informed decisions
  • Partner with field sales force, sales leadership, and sales training to develop and execute promotional efforts and training initiatives
  • Analyze market data and information to help inform tactical and strategic decision making
  • Lead and participate in sales and marketing planning meetings
  • Collaborate with cross-functional teams, (Market Access, Sales, Operations, Medical, PARC) to ensure alignment and maximize the impact of marketing initiatives.
  • Manage and optimize the marketing budget to ensure efficient allocation of resources and maximize return on investment.
  • Responsible for the promotional approval process of materials
  • Follow all policies and procedures
  • Evaluate and maximize ROI on marketing projects/programs
  • Ability to manage people and processes without a direct reporting structure

• Customer Facing Interactions (Internal and External to Teva)
  • Brand liaison to all customer facing teams
  • Works collaboratively with internal and external partners to ensure flawless execution of the brand plan
    • Sales Training
    • Market Access
    • Agencies
    • Other teams and team members as needed
  • Attend HCP customer meetings as well as other business related meetings and congresses
  • Deliver effective and informative presentations to customer facing functions and Sr. Management

Any equivalent combination of education, training and/or experience that fulfills the requirements of the position will be considered.

Education/Certification/Experience:
• Bachelor’s degree required, MBA or master’s degree in marketing preferred
• 7-10 years’ experience in marketing and/or sales required
• Experience in managing an Agency of Record or other agencies that support a brand required
• Experience in CNS/Neurology strongly preferred

Skills/Knowledge/Abilities:
• Excellent verbal, written, organization and interpersonal skills required
• Strong pharmaceutical industry and business acumen
• Able to draw insights from variety of sources, understands market and competition. Compiles relevant data from appropriate sources and performs analysis with a recommendation.
• Synthesizes complex and diverse information, recognizes trends and/or interrelationships.
• Ability to meet objectives and deadlines
• Project management experience and the ability to manage and coordinate projects with multiple internal partners and vendors.
• Demonstrated leadership ability including cross-functional and global teams
• Manage complexity and urgency

TRAVEL REQUIREMENTS

PHYSICAL REQUIREMENTS:

Occasional:
• Sitting for extended periods of time at work station or mobile equipment.

Visual Acuity:
• Perform activities such as computer work, preparing and analyzing data, and extensive reading.

WORKING ENVIRONMENT

• May be required to wear personal protective equipment (PPE) as needed on site visits (i.e. safety glasses, hearing protection, gloves, etc.).

The annual starting salary for this position is between $146,160 – 191,835 annually. Factors which may affect starting salary within this range and level of role may include geography/market, skills, education, experience and other qualifications of the successful candidate.

We offer a competitive benefits package, including:

• Comprehensive Health Insurance: Medical, Dental, Vision, and Prescription coverage starting on the first day of employment, providing the employee enrolls.
• Retirement Savings: 401(k) with employer match, up to 6% and an annual 3.75% Defined Contribution to the 401k plan.
• Time Off: Paid Time Off including vacation, sick/safe time, caretaker time and holidays.
• Life and Disability Protection: Company paid Life and Disability insurance.
• Additional benefits include, but are not limited to, Employee Assistance Program, Employee Stock Purchase Plan, Tuition Assistance, Flexible Spending Accounts, Health Savings Account, Life Style Spending Account, Volunteer Time Off, Paid Parental Leave, if eligible , Family Building Benefits, Virtual Physical Therapy, Accident, Critical Illness and Hospital Indemnity Insurances, Identity Theft Protection, Legal Plan, Voluntary Life Insurance and Long Term Disability and more.

The total compensation may also include restricted stock units and discretionary awards, depending on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

The internal career site is available from your home network as well. If you have trouble accessing your EC account, please contact your local HR/IT partner.