Services and Install Base Marketing Manager (Cambridge)
Your role:
- Measure market size and share, installed base, service offering, Service Solutions (sales), and service delivery performance in assigned business.
- Define service audiences, insights, value propositions, fact-base, offer design and key performance indicators.
- Create the go to market marketing approach (Segmentation, Targeting, Positioning, Promotion) to drive Customer loyalty, lifecycle management, and key performance indicators for install base retention, growth and advocacy.
- Contribute to annual business processes including, but not limited to marketing plan development, Customer engagement strategy, and budget management.
You're the right fit if:
- Bachelor's Degree in marketing or business – MBA preferred or equivalent work experience in marketing positions
- 5+ year experience marketing technology, healthcare or medical technology products and solutions, including creating customized value propositions to unique customers and market segments
- Demonstrated success in developing and implementing strategic marketing plans, campaigns, and programs for reputation, demand generation, sales enablement and Customer loyalty.
- Experience working in a business with complex market/channel structures
- Proven change agent who is willing to actively promote new ways of doing business
- Strong results orientation. Capable of making commitments, setting priorities, and delivering results on time and on budget.
- Creative thinker who can bring fresh ideas and think around roadblocks
- You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position.
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.
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If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion .
US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future.
be provided for this position. For this position, you must reside inwithin commuting distance to Cambridge MA