Philips Junior Digital Marketing Manager 

United Kingdom, England 

94105234

Junior Digital Marketing ManagerJob Description

join a highly successful Digital Marketing team focused on developing and growing our beautiful apps Pregnancy+ and Baby+.Maximize lifetime value of our consumers through direct-to-consumer advertising via the D.A.R.Y.L. self-service advertising platform for all Health & Parenting apps. Support daily operations and implement new App strategies, to optimize campaigns and support markets in different value models i.e. partnerships affiliate programs.

Your role:

• Plan and execute high quality advertising campaigns running DARYL (owned Media)

• Create and manage the DARYL content library.

• Measure and report performance of all advertising campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the insights’

• Collaborate with different teams to optimize user experience.

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Collect and share global best practices, campaign leanings to support markets in achieving target KPIs.

• Maintain close dialogue with Live Ops team and NB team to ensure collaboration.

• Manage and approve campaign creatives for our partnerships.

You're the right fit if:

• Degree in marketing or a related field

• Digital (mobile) marketing skills

• Demonstrable experience leading and managing display advertising campaigns

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

• Experience in optimizing landing pages and user funnels

• Experience with A/B and multivariate experiments

• Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture, WebTrends)

• Working knowledge of ad serving tools

• Strong analytical skills and data-driven thinking

• Up to date with the latest trends and best practices in online marketing and measurement

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about .
• Discover .
• Learn more about .