Snowflake SENIOR PRODUCT MARKETING MANAGER - HEALTHCARE & LIFE SCIENCES 

United States, California 

939566332

• Lead planning, objectives, and alignment across cross-functional teams to ensure cohesive execution of marketing strategies and initiatives that drive industry growth

• Develop and execute go-to-market strategies tailored to the healthcare and life sciences industry, including positioning, messaging, and differentiation strategies that align with market needs

• Create compelling and differentiated messaging, value propositions, thought leadership content, sales assets, customer stories, and industry-specific collateral to be used by Snowflake marketing and sales teams, as well as partner teams

• Work closely with the sales organization to drive use case implementation and product adoption through sales plays and enablement materials that empower sales teams to effectively engage and win in the market

• Collaborate with cross-functional teams, including go-to-market strategy teams, sales, demand generation, field marketing, ABM, content, and partner marketing, to align product marketing strategies and drive awareness and adoption within HCLS

• Establish Snowflake as a trusted thought leader in healthcare and life sciences data transformation through industry events, webinars, blogs, and customer advocacy initiatives

• Execute and be accountable for the success of go-to-market campaigns

• Leverage data to identify opportunities, guide decisions, and measure performance of go-to-market activities

• Engage with customers, partners, and sales teams to gather insights and amplify Snowflake’s value proposition and messaging in the industry vertical.

• 6+ years of experience in healthcare and/or life sciences product marketing or related experience; knowledge of payer, provider, or life sciences verticals is highly preferred

• Proven ability to create strategic marketing plans, including go-to-market strategies, positioning, and messaging tailored to complex, highly regulated industries

• Exceptional written communication skills and ability to synthesize complex information into clear and concise presentations and plans that resonates with executive-level audiences and technical audiences

• Strong leadership capabilities with experience in guiding cross-functional teams, influencing stakeholders, and driving projects to successful completion in a collaborative manner

• Ability to think big and re-imagine how Snowflake can deliver value to customers in collaboration with our partner ecosystem

• Passion for understanding customer needs and the ability to translate those needs into impactful marketing programs and initiatives

• BA/BS, MBA preferred

The following represents the expected range of compensation for this role:

• The estimated base salary range for this role is $155,000 - $216,300.
• Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan.