Boston Scientific Digital Solution Marketing Lead Maternity Cover 

Italy, Lombardy, Milan 

937869165

Italy-Milan; France-Île-de-France; Germany-Düsseldorf; Poland-Warsaw; Spain-Madrid; United Kingdom-Hemel Hempstead

The Solutions Marketing Lead reports directly in the Marketing Director of HS&P.

Lead market analysis & insights, be at the forefront of market trends

Recommend projects and the pipeline trade-offs required to achieve business goals

Lead portfolio management

Serve as the primary point of contact in EMEA, facilitating effective communication and feedback loops on insights collected.

Leverage yearly planning moments (Annual Operating Plan and Strategic Plan) to ensures everyone is aligned to the strategy and knows how to prepare and deliver it.

Partners with HS&P Digital R&D to prioritize need for new Solutions development, as identified by Solutions Product Managers and support them in partnering with Solutions Delivery Experts to test new offerings

Support Solutions Product Managers in:

• defining and maintaining value proposition of existing & new solutions
• Monitoring customer satisfaction on existing portfolio and identify opportunities for improvements or trade-offs, as required.

Define and execute Go-To-Market strategies and tactical plans

Lead in the definition and execution of Go-to-Market strategies for ADVANTICS™ portfolio

Partner with IMC (Integrated Marketing Communications), Corporate communications and DigCom to define downstream strategies, including:

• Multichannel strategy​
• Content strategy​
• Congress strategy​

Continuously monitor sales performance vs. plan and forecast by country, and provide input on local sales strategies and execution.

Quality & post launch surveillance

Ensure post launch surveillance of product quality & implementation of changes / adaptations / improvements whenever necessary.

Role Requirements

Minimum 5 years professional experience in Healthcare and ideally in Product Management (background in top tier Professional Services / Consulting, IT, or Medical Device) and people management experiences.

Experience in value based marketing, digital marketing and product development. Strategy or lean experience is valued.

Analytical skills to resolve complex issues in creative ways. Clear thinker, strong problem solving skills, comfortable in challenging existing practices and the status quo.

Excellent presentation skills.

Management consultancy background a plus.

Rigorous, strong execution mind-set, structured and organized.

Change oriented, able to operate in an area of uncertainty and with changing/limited resources.

Relevant Bachelor degree or MSc (preferred) in a technical or clinical subject.

Fluency (native or equivalent) in English.

Willing and able to travel frequently.