Adidas SR SPECIALIST DTC ACTIVATION 

China, Shanghai, Yangpu District 

937499144

Key Responsibilities:

• ExecuteOmnichannel activation strategyfor the DTC channel with ultimate focus onpremium experienceacross all consumer touchpoints and drivingsport credibility
• Execute DTC activation plan with focus onquality, efficiency, consistencyacross all consumer touch points
• Implement in store communication materials throughthe lenses of sustainabilitywith minimum carbon footprint possible
• Createstrong business relationwith Retail District Managers and conductregular store visitsin given regionto understand consumer needsand drive improvements in the stores and online
• Create business relation withkey landlords, discuss with them marketing calendar and other possibilities how to drive traffic into our stores
• Regularly analyzestore & campaign performance in area of responsibility andproactively drive improvement actions
• Ensureprocess speed, efficiency, and follow-up(POS/Digital Agency cooperation, communication flow, reporting, plan execution)
• Executespecial projectsin alignment with Manager DTC Activation

Key Relationships:

• Manager DTC Activation
• Sn. Manager DTC Activation EE
• EE Retail and Franchise team
• Visual Merchandising Team
• Franchise Partners
• External suppliers

KPIs:

• Traffic, Conversion, ASP, UPT, NS
• Reach, ROI, Social Media KPIs
• Stakeholders satisfaction
• Budget Administration (efficiency, accuracy)

Knowledge, Skills and Abilities:

• University degree in Marketing, Sales, or equivalent professional experience
• 2-3 years retail or marketing / agency experience (preferably retail and event marketing experience is essential)
• Proficient in MS Office applications (Outlook, Excel, PowerPoint, Word); strong PowerPoint skills preferred, Adobe Photoshop nice to have
• Previous Brand, Cultural or Sport related experience preferred, especially related to driving consumer events and engagement
• Knowledge of full marketing mix, understanding Premium Consumer Experience
• Fluency in English, both written and verbal