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Adidas SR SPECIALIST DTC ACTIVATION China, Shanghai, Yangpu District 937499144
Yesterday
Key Responsibilities:
- ExecuteOmnichannel activation strategyfor the DTC channel with ultimate focus onpremium experienceacross all consumer touchpoints and drivingsport credibility
- Execute DTC activation plan with focus onquality, efficiency, consistencyacross all consumer touch points
- Implement in store communication materials throughthe lenses of sustainabilitywith minimum carbon footprint possible
- Createstrong business relationwith Retail District Managers and conductregular store visitsin given regionto understand consumer needsand drive improvements in the stores and online
- Create business relation withkey landlords, discuss with them marketing calendar and other possibilities how to drive traffic into our stores
- Regularly analyzestore & campaign performance in area of responsibility andproactively drive improvement actions
- Ensureprocess speed, efficiency, and follow-up(POS/Digital Agency cooperation, communication flow, reporting, plan execution)
- Executespecial projectsin alignment with Manager DTC Activation
Key Relationships:
- Manager DTC Activation
- Sn. Manager DTC Activation EE
- EE Retail and Franchise team
- Visual Merchandising Team
- Franchise Partners
- External suppliers
KPIs:
- Traffic, Conversion, ASP, UPT, NS
- Reach, ROI, Social Media KPIs
- Stakeholders satisfaction
- Budget Administration (efficiency, accuracy)
Knowledge, Skills and Abilities:
- University degree in Marketing, Sales, or equivalent professional experience
- 2-3 years retail or marketing / agency experience (preferably retail and event marketing experience is essential)
- Proficient in MS Office applications (Outlook, Excel, PowerPoint, Word); strong PowerPoint skills preferred, Adobe Photoshop nice to have
- Previous Brand, Cultural or Sport related experience preferred, especially related to driving consumer events and engagement
- Knowledge of full marketing mix, understanding Premium Consumer Experience
- Fluency in English, both written and verbal
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