Adidas RETAIL MARKETING ACTIVATION SPECIALIST 

China, Shanghai, Yangpu District 

60911296

What you'll do:

• Ensure the execution of the seasonal activation program in line with adidas brand guidelines, adapting and localizing the activation calendar provided by Europe into theFlagship storecontext.
• Develop and deliver additional local activations (windows, VM alignment, in-store communication, events, PR & influencer activations) to complement the global and European brand calendar)
• Act as project and event producer: plan, organize and deliver high-quality activations and events within the store, ensuring flawless execution, timeliness, and adherence to budget.
• Partner with store leadership (Store Director, Managers, VM) to integrate activations seamlessly into the consumer journey and maximize business impact.
• Build and maintain strong relationships with local communities, cultural players, and influencers relevant to sport, style and culture in Milano, making the flagship store a hub for cultural relevance.
• Collaborate cross-functionally with internal stakeholders (Brand, Cultural Marketing, Sports Marketing, PR, Media, Finance, Legal, Europe Retail Marketing) to align on strategies, approvals, KPIs, and execution.
• Partner with external agencies, suppliers, and communities to co-create and deliver activations.
• Ensure continuous consumer and business insights collection: monitor store KPIs, analyze performance of activations, and provide recommendations for optimization.
• Manage and optimize the assigned marketing activation budget, ensuring compliance with internal processes and maximizing ROI.
• Stay on top of cultural and lifestyle trends, local city dynamics and competitor activity, bringing fresh ideas and innovation to the store activation calendar.
• Support in creating locally relevant content, storytelling and communication assets in line with adidas’ brand voice and guidelines.

Skills you'll need:

• Passion and knowledge of cultural, lifestyle and sports trends, with strong connection to the city of Milano.
• Excellent project and event management skills: detail-oriented, precise, able to manage multiple projects simultaneously.
• Strong stakeholder management: able to influence and collaborate with a wide range of internal and external stakeholders (retail leaders, brand teams, agencies, communities).
• Strong communication skills, both written and verbal; ability to adapt tone of voice to different audiences (from communities to senior stakeholders).
• Comprehension of cross-functional marketing levers such as media, PR and influencers.
• Analytical mindset with ability to interpret data and business KPIs, translating insights into actions.
• Budget management skills with proven accountability.
• Creative, innovative, and solutions-oriented.
• Digital-savvy and native in social media.
• Fluent in Italian and English.
• Proficient in MS Office.

Main Requirements:

• University degree in marketing and business or equivalent professional experience.
• 2- 3 years of experience in marketing, communication, retail and/or retail marketing experience.
• Proven track record in planning and delivering marketing activations and/or events.
• In-store retail experience is a plus.
• Experience of relevantBrand / media / PR / events is an advantage.

Life at adidas:

• Annual bonus
• Meal Voucher
• Gym and Sports opportunities
• Free access to self-learning platform
• Employee Assistance Program (personal counselling)
• Hybrid working model