Adidas MANAGER RETAIL MARKETING ACTIVATION 

Egypt, Alexandria, Alexandria 

980648272

Strategy & Priorities:

• Lead Execution:Oversee the execution of the Omni-channel calendar in line with global brand and product strategies, ensuring alignment with business goals at all consumer touchpoints (campaigns, promotions, marketing materials, ISC, and VM).
• Collaboration:Work closely with Omni VM Planning and Channels to ensure a consistent brand presence at key locations within the agreed budget.
• Campaign Alignment:Execute campaigns with full alignment between Brand Communications and Digital teams to deliver a unified brand message.
• Adaptation of Guidelines:Ensure Global guidelines are followed and adapt them to local requirements, ensuring consistent in-store ISC across the Pacific region.
• Team Leadership:

Omni-Channel Marketing Calender Planning & Execution:

• Ownership of Calendar:Manage and deliver the annual Omni-Channel Marketing calendar for ORT, coordinating with Brand Communications, Sales, and CTC teams. This includes campaigns, store openings, remodels, and activations.
• Campaign Execution:Ensure the execution of Sports Performance and Originals campaigns, promotions, and in-store communication tools according to brand and channel needs.
• Local Activation Management:Oversee in-store activations and communications with local suppliers and agencies.
• Field Execution Support:Assist in leading field execution teams, focusing on improving the consumer journey and supporting VM across all channels.
• Maximize Sell-Out:Implement global ISC strategies during the sell-in phase to ensure execution excellence and maximize sell-out.
• Calendar Flexibility:Adapt the calendar when necessary, working with planning and channel teams to reprioritize initiatives.
• Consumer Events:Lead store-level consumer events in collaboration with BA, PR, and SPOMA teams.
• Store Development Support:Work with Store Development & Planning teams on store openings, store remodeling, ISC logistics, and project escalations.
• Budget Management:Manage the annual Omni-Channel activation budget, ensuring investments align with ROI goals.
• Financial Compliance:Ensure compliance with finance policies and internal audits

Training & Reporting:

• Collaborate to define retail KPIs and track progress.
• Incorporate DMs & District Omni VM team feedback into business strategies.
• Document and share best practices across Pacific and to EM hub.
• Ensure timely creation and completion of reports and signoffs.
• Regularly store visits to maintain high execution standards & a strong consumer journey.
• Support in VM & ISC training plan execution in line with business priorities.

Team Management

• Foster a high-performance culture by setting clear goals and expectations.
• Ensure the team embraces company values and mindset.
• Develop the team and create succession plans.
• Monitor team performance and results.

Key Relationships:

• Omni VM Planning & Execution Team
• Pacific Channel leads and their teams
• CTC, Brand Comms, Digital & MOPS teams
• DTC Retail Operations, District, and store teams
• DTC Buying and Merchandising team
• Agencies and vendors

Knowledge, Skills and Experience:

• 6 years of experience in trade, retail marketing, preferably in sport or fashion.
• Experience leading and managing a diverse team.
• Proven project management skills.
• Advanced skills in MS Office, PowerPoint, and Excel.
• Experience in both BTL and ATL marketing.
• Solution-oriented, able to balance brand building and commercial needs.
• Excellent communication and presentation skills.

Requisite Education and Experience / Minimum Qualifications:

• University degree in Business or equivalent professional experience, ideally in Marketing
• Fluent in English