IBM Global Talent Marketing Specialist 

Hungary, Budapest 

934706359

As a Talent Marketing Specialist at IBM, you’ll drive strategic talent marketing and employer branding initiatives for our most critical hiring needs. Drawing on your expertise, you’ll craft data-driven solutions to attract top-tier diverse talent while exploring innovative strategies to meet global hiring demands. Working alongside cross-functional teams, you will own and execute strategic talent attraction and marketing initiatives, ensuring alignment to IBM hiring priorities, goals and target results.
Your Role and Responsibilities

• Develop and execute comprehensive end-to-end talent marketing campaigns, utilizing a diverse range of channels and offerings.
• Monitor and analyze campaign performance metrics against established KPIs, leveraging insights to optimize ROI and refine campaign strategies.
• Apply a keen focus on channel marketing best practices, continuously identifying opportunities for innovation based on industry trends.
• Leading initiatives to cultivate a diverse talent pipeline by championing diversity and inclusion within talent attraction strategies.
• Collaborate closely with Talent Acquisition stakeholders to grasp evolving hiring needs and align talent marketing strategies accordingly.

Required Technical and Professional Expertise

• Ability to craft executive-level presentations that emphasize clarity, brevity, and impact, along with exceptional delivery skills.
• Demonstrated stakeholder management abilities, including effectively managing client relationships and driving alignment with organizational objectives.
• Experience in implementing data-driven marketing solutions to drive top-of-funnel talent engagement and conversion.
• Strong problem-solving skills and a proactive approach to identifying and implementing solutions to attract quality talent efficiently.
• A nuanced understanding of critical hiring markets and trends, with a focus on Central and Eastern Europe.

Preferred Technical and Professional Expertise

• Experience with video editing, content creation, and end-to-end project management.

• Demonstrated ambition and autonomy in achieving targets, coupled with a creative approach to problem-solving.

• Comprehensive knowledge of the Talent Acquisition, Recruitment Marketing, and Employer Branding landscape.