In this role, you will…
- Develop the Invisalign (CA) business plans, pricing and product positioning and budgets with KPIs tracking
- Design sales boosting promotion and work closely with related team incl. legal and finance.
- Implement market research/insight gathering, monitor competitive activity and identify customer needs
- Direct/Lead analysis of reports tracking the growth of the business (including forecasting of forthcoming business trends); post-sales duties (researching status of customer orders, providing information on possible product problems, forecasting for designated product lines.
- Liaise with clinical and sales to develop new products or enhance existing products/product lines;
- Interact with professional customers through company channel marketing programs
- Develop and implement all marketing activities, including all professional, practice and creative development, collateral materials, localization, translation and distribution, and adjustments to International markets needs and laws;
- Own and manage program performance: implement a consistent framework of how we manage, measure, and execute programs, and engage cross-functional teams to optimise performance of the programs
- Partner with internal stakeholders to help promote the programs, as well as educate on features and benefits of the program to drive business growth
- Generating and analysing program performance, identifying challenges, best practices and opportunities, and sharing with relevant stakeholders
- Understand the backend operational structure required to support the running of the programs, and proposing improvements to ensure the programs are easily executable in the markets
- Develop and execute collaterals, including managing the branding and communication journey to promote high level of engagement with doctors
- Liaise, develop and lead marketing efforts in cooperation with the APAC marketing and clinical team
Customer Excellence:
- Develop strong relationships with key customers and opinion leaders. Develop key relationships with thought-leaders and relevant key opinion leaders in the region.
- Keen understanding of the issues including but not limited to clinical issues, competitors, pricing, competitive strategies etc. Represents the company at customer facing events such as educational forums and customer meetings.
In this role, you’ll need …
- Bachelor’sdegree is required, Master’s degree is preferred
- A minimum of 10 years of related work experience is required, Experience in a commercial capacity, i.e., sales, marketing, business development is an advantage
- Preferred experience in medical devices
- Experience with Marketing Excellence/Mastery, including Launch Excellence principles is required. Experience in product development including needs assessment, portfolio management and product lifecycle management is preferred.
- Strong business partnering skills and collaboration across multiple groups and organizational levels (internal and external) and excellent verbal and written English and Korean communication skills are required.
- Excellent influencing skills and ability to develop customer relationships required.
- Willing to travel up to 30% of working hours, sometimes over weekends for conferences or events.
- Strong strategic thinking and analytical skills with ability to make sound strategic decisions through incorporation of data from multiple sources and business judgment
- Ability to implement and execute strategies effectively
- Customer-orientation mindset and collaborative approach.
- Strong project management skills with ability to effectively manage complex cross-functional projects.
- Exceptional project management skills. Proactively seeks to plan, is action-oriented and maintains ownership.
- Self-starter who needs minimal supervision and able to effectively manage through ambiguity
- Willing to work in a fast paced and rapidly evolving environment. Need to be digitally savvy; familiar and comfortable with the adoption and use of evolving technologies
- Curiosity to learn and become a product expert in assigned portfolio, adept at pitching to internal teams and customers to drive excitement for new launches.
- Excellent ability to deal with ambiguity and show leadership and tenacity in guiding teams forward in navigating new/uncharted territories.
- Excellent persuasive communication skills with the flexibility to effectively interact with all levels of the organization and with customers, adept in conflict management and consensus building.
- Confident in presenting business & technical ideas and recommendations in verbal, written and presentation formats.
