Perform market research, keyword research and competitor research, select and prioritize keywords to attract a qualified target audience.
Collaborate with cross-functional teams to streamline the content production process. Ensure a continuous flow of high-quality content that helps educate customers about Payoneer products and offering.
Develop and execute strategies for international SEO and local SEO to expand the company's global reach while considering language and cultural differences.
Monitor and analyze SEO performance & search appearance- regularly analyze ranking reports & other data sources and communicate results across the business.
Identify and resolve technical SEO issues, including crawl errors, site speed, mobile-friendliness, and XML sitemap management.
Execute effective off-page strategies such as link building and outreach to enhance domain authority.
Leverage external agencies and resources to achieve SEO goals and outcomes.
Work closely with colleagues from product marketing, content marketing, web development, regional marketing teams and other teams, to properly implement SEO best practices.
Keep up with industry trends, search engine algorithm updates, competitive landscape, and new SEO tools.
Continuously identify new SEO growth opportunities by analyzing existing content architecture, keyword constructs, audits, and data/traffic analysis
You should come prepared with:
3+ years of experience as an in-house SEO in global B2B companies (Finance companies background- a plus)
Excellent knowledge of on-page SEO best practices
Strong experience in link building at scale and technical SEO
Experience with SEO tools such as Google Search Console, SEMrush, ahrefs, Screaming Frog, DeepCrawl, and other KW research tools.
Experienced with delivering content strategies at scale across multiple geographies and languages.
Ability to plan and manage multiple projects at the same time.
Good eye for detail, understanding what makes good content that will be discovered in the search results.
Ability to work effectively with different people in engineering, marketing, and creative fields.
Strong communication skills with the ability to clearly present ideas, updates, and results to business partners on various levels
What we offer:
Outstanding medical, dental, and vision insurance (individual plan 100% covered) and FSA