To drive, deliver profitable and sustainable market share growth within the Fashion Channel in the Benelux region. Focus on developing and enhancing brand credibility and affinity in the relevant categories.
Key Responsibilities:
- To develop, implement and execute the Fashion strategy within relevant Wholesale customers across The Netherlands, Belgium and Luxembourg
- Drive mindset change and focus with internal departments on the strategic importance of relevant Wholesale customers and the wider marketplace
- Explore growth opportunities within wholesale trade aligned to this strategy
- Lead Trade Investment discussions, analysis & implementations
- Manage and continually monitor adherence to the adidas segmentation policy
- Drive relevant Digital strategies and implement across account base
- Set objectives, strategies, tactics, allocate resources and ensure translation into action plans respecting the framework set by the customer strategies
- Ensure a coordinated and efficient sell-in process through the sell-in environment, usage of sell-in tools and the correct negotiation and implementation of trade terms
- Gather and actively share relevant business/market intelligence
- Monitor and report on customers and competitors’ activities and propose/initiate/take actions
- Ensure correct service levels implemented for retailers to ensure growth of share
- Provide realistic plans and forecasts on customer performance including the development and tracking of account plans
- Manage personal and commercial budgets
- Measure progress on own and teams KPI’s
- Staff the most suitable people in direct report positions
- Set personal objectives, targets and guidelines across team in order to execute vision and meet objectives
- Develop and enhance professional network and leverage relationships to better understand the needs of our customers and consumers
- Stay connected with relevant category leads across key functions and channels.
- Support senior sales leadership team to harness and develop talent across sales team, including talent from other areas of the business
Key Relationships:
- Customers, Sales, Go to Market, WHS activation, Brand Communications, Sales Planning, Account Operations, Credit Management, European Sales Teams & Finance
KPI’s
- Turnover / Net Sales
- Profitability & Contribution
- Market share
- Orderbook Conversion / Sale Data
- Budget compliance
- Implementation support area initiatives
- Sales Working Budget & Marketing Working Budget
- Range Efficiency
- Customer compliance with terms, conditions and commercial framework
- Team performance
Knowledge, Skills and Abilities:
- Commercial: Proven experience in Planning, Selling and Negotiating
- Leadership: Proven experience in a leadership role or function
- Communication: Strong communication skills: written, oral and presentation
- Experience: Strong industry knowledge, across divisions of footwear, apparel and accessories/equipment
- Cross-Functional: Strong experience across sales (customer facing) and multiple other departments
- Marketplace: In depth understanding of local Wholesale markets’ consumers, accounts, economic environment and commercial needs
- Strategy: Ability to develop and implement strategy
- Analytics: Ability to analyse data to improve strategic decision making and implementation
- Creative: Ability to solve problems and think outside the box
- Coaching & Developing: Ability to lead, coach and manage people
- Language: Fluent in Dutch & English
Requisite Education and Experience / Minimum Qualifications:
- Min 5 years sales experience within customer facing sport / retail sector
- Min 2 years’ experience of leadership and people management in customer facing commercial role
- Min 2 years’ experience within the sports fashion Wholesale sector
- Proven experience within a Key Account Customer Selling environment
- Preferred: Experience working in multiple markets
- Preferred: Some experience working in sector(s) outside of sport / retail
- Degree in sports or sports related subject or relevant industry experience
- Fully Competent with IT packages (excel, and PowerPoint to an advanced level)