Microsoft Senior Persona Marketing Manager 

Taiwan, Taoyuan City 

914718571

In this role, you will be focused on driving and managing key marketing strategies targeted towards the following set of Personas: Chief Marketing Officer (CMO), Chief Revenue Officer (CRO), Chief Customer Service Officer (CCSO), and Chief Human Resource Officer (CHRO)

Required/Minimum Qualifications

• , Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience
  • ORequivalent experience.
• 3+ years of enterprise experience with the following: building and executing marketing strategies, audience marketing, persona development and management; analyzing and leveraging data-driven insights to optimize marketing efforts, product launches aligned to persona needs.
• 3+ years experience managing and expanding intergrated marketing strategies, execution, driving demand generation and pipeline acceleration within a complex (e.g., multinational or matrixed) organization.

Preferred Qualifications

• Proven experience in persona development and management, with a solid understanding of customer needs and preferences.
  
• Demonstrated ability to build and execute marketing strategies that drive engagement and align with business objectives.
  
• Proficient analytical skills with the ability to leverage data-driven insights to optimize marketing efforts.
  
• Effective communication and collaboration skills, with the ability to work with cross-functional teams.
  
• Experience in supporting product launches and ensuring alignment with persona needs.
  
• Ability to track and analyze marketing metrics to provide actionable insights and improve strategies.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:

Microsoft will accept applications for the role until May 27, 2025.

Exemplify Microsoft Values:

• Demonstrate respect by valuing diverse perspectives and treating others with dignity.
• Uphold integrity by being honest, ethical, and trustworthy in all actions.
• Take accountability by accepting full responsibility for decisions, actions, and results.

Persona Development & Management:

• Own the development and ongoing refinement of a portfolio of customer personas, ensuring alignment with business goals and priorities.
• Deeply understand persona needs, challenges, and preferences through research and data analysis.

Marketing Strategy & Execution:

• Build and execute marketing strategies tailored to each persona, ensuring efforts align with business objectives and drive engagement.
• Develop and implement messaging frameworks that connect persona needs with CSA products and solutions, emphasizing outcomes that matter to the audience.
• Ensure messaging is compelling, relevant, and positions Microsoft as a trusted partner for key personas.
• Collaborate with cross-functional teams to deliver persona-focused campaigns and initiatives.

Product Launch & Campaign Alignment:

• Support product launches by ensuring persona needs are integrated into marketing plans and messaging.
• Coordinate with relevant teams to ensure campaigns are executed effectively and achieve intended results.

Metrics & Optimization:

• Track and analyze the effectiveness of persona-based marketing efforts, providing actionable insights to refine strategies.
• Use data and performance metrics to continuously improve the relevance and impact of persona marketing initiatives.
• Leverage available global tools and dashboards to optimize marketing strategy and delivery, maximizing signal creation and quicker time to conversion.

• Embody our