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Elementor Director Product Marketing – Editor 
Israel 
902737403

Today
About The Position

We’re seeking a Director of Product Marketing – Editor

As Director of Product Marketing, you’ll lead a team of and collaborate closely with Product, Design, Growth, and Sales to drive adoption, conversion, and retention. You’ll act as the bridge between , ensuring the Editor is not only loved by users but also wins in the market.


Responsibilities
  • Positioning & Messaging : Define and continuously refine the value proposition and messaging for the Editor across freelancers, agencies, and enterprises.
  • Go-to-Market Strategy : Lead integrated GTM plans for major launches, campaigns, and monetization initiatives, partnering with Product, Growth, and Sales.
  • Customer & Market Insight : Drive market research, competitive intelligence, and customer segmentation to shape both roadmap priorities and positioning.
  • Storytelling & Content : Develop narratives, messaging frameworks, and customer-facing assets that bring the Editor’s vision to life across all channels.
  • Conversion & Monetization : Collaborate with Product and Growth on strategies to increase free→Pro conversion, ARPU, and retention through compelling GTM execution.
  • Agency & Enterprise Focus : Build tailored positioning and campaigns that expand Elementor’s footprint into agencies and enterprises.
  • Cross-Functional Leadership : Act as the marketing counterpart to Product Directors, ensuring market alignment across discovery, development, and delivery.
  • Team Leadership : Lead, mentor, and scale a team of Product Marketing Managers, fostering a culture of storytelling, clarity, and impact.
Requirements
  • Experience : 5+ years in product marketing, including 3+ years managing teams in SaaS, B2B, or growth-driven environments.
  • Strategic GTM Expertise : Proven track record building and executing go-to-market strategies for complex digital products.
  • Storytelling Ability : Exceptional skill at crafting compelling narratives and positioning that resonate with technical and non-technical audiences alike.
  • Monetization Focus : Strong background in SaaS monetization, packaging, or pricing strategy preferred.
  • Customer Orientation : Deep empathy for users; ability to translate customer insights and data into actionable messaging and GTM strategies.
  • Collaboration : Experience partnering closely with Product, Engineering, Design, and Sales to deliver impactful outcomes.
  • Leadership : Demonstrated success building and leading high-performing PMM teams
  • Communication : Excellent written and verbal communication skills in English; ability to represent Elementor externally as a thought leader.