Citi Group MarTech Product Manager - C13/VP 

United States, Florida, Jacksonville 

901673019

Responsibilities:

• Platform Ownership: Experience implementing managing data platforms including Customer Data Platforms (CDP) or Marketing Orchestration platforms
• Strategic Vision: Develop and communicate a strategic roadmap for key platforms in alignment with organizational goals and evolving digital strategies.
• Project Management: Collaborate with project teams to prioritize, plan, and execute key platform initiatives, ensuring alignment with platform capabilities and compliance standards.
• Stakeholder Collaboration: Partner with stakeholders from marketing, IT, and product teams to understand and build end to end digital customer journeys.
• Optimization & Upgrades: Manage ongoing platform optimization, including regular upgrades, feature enhancements, and content performance tuning to achieve a high-performing digital experience.
• Vendor Management: Liaise with third-party vendors and support teams to ensure the efficient operation of the platform.
• Performance Monitoring: Implement and manage tools to monitor/optimize for platform performance...
• Preferred Qualifications: Familiarity with front-end development (HTML, CSS, JavaScript), APIs, and integrations across MarTech & AdTech tools
• User Support & Training: Provide guidance and training for content authors, designers, and developers to maintain consistent quality and usability standards across digital content.
• Governance & Compliance : Enforce governance policies around content, usage, and permissions to ensure security, data privacy, and compliance with relevant regulations.

Qualifications

• Experience: Minimum of 8 years working with MarTech tools, back-end systems and API integrations with at least 3 years in a lead or platform owner role.
• Technical Proficiency: Experience with marketing technology architecture, backend systems, data dependencies, and front-end interfaces that are required to implement and execute digital marketing campaigns.
• Product Management Skills: Customer-centric and tech-savvy product leader that has driven technical and operational teams to solutions that focus on delivering outstanding experiences supported by agile and efficient operational processes.
• Project Management Skills: Proficiency in Agile/Scrum methodologies; Act as a change management champion, educating the greater marketing organization on how to leverage new capabilities to drive their strategy.
• Analytical Skills: Strong analytical skills for evaluating digital performance, user behaviors, and platform metrics.
• Soft Skills: Excellent communication, collaboration, and organizational skills; ability to explain complex concepts to non-technical stakeholders.

Education: Bachelor’s/University degree, Master’s degree preferred

Anticipated Posting Close Date:

View the " " poster. View the .

View the .

View the