PayPal MarTech Product Manager 

France, Occitania, Toulouse 

639241415

Full Title: Technical Product Manager, Marketing Measurement & AdTechWhat you need to know about the role

Product Strategy and Management for AdTech and Marketing Analytics:

• Executeenterprise planning, roadmap development and requirements managementin a privacy compliant manner for paid media and measurement capabilities.
• Facilitate communication between technical and non-technical teams to ensure alignment on product goals, analytics requirements, and business priorities.
• Develop and manage the paid media AdTech backlog for paid media spend, mobile measurement and paid optimization.
• Stay ahead of emerging trends in marketing analytics (paid and owned), applying new technologies and methodologies to improve measurement capabilities and enhance the accuracy of marketing performance attribution.
• Responsible for collaborating with marketing, legal and vendors for 3rd party contract management forecasting and approvals.

Marketing Mix Model & Analytics

• Collaborate withMarketing Analyticsto define and implement solutions for marketing mix modeling requirements.
• Drive theintegration of paid media insights with broader marketing analyticsfor data-driven decision-making.
• Ensure thatdata requirements for third-party paid media and social platformsare aligned with analytics and reporting needs.

Tag Management & Behavioral Analytics

• Proficiency with behavioral analytics events framework for advertising; particularly, requirements and governance of tools such as,Google Analytics 4.
• Lead efforts to implementtag management capabilitiesat PayPal to mature to self-service management and optimize time to deploy.
• Partner with marketing operations to fulfill requirements forthird-party pixel managementfor PayPal properties, working closely with the Marketing Technology engineering team to deliver in a timely manner.

• Managerequirements for data pipelines (ingress and egress)related to third-party platforms (Google Ads, Meta Ads, LinkedIn Ads, programmatic tools, etc.) and partner withMarTech Engineeringteams to support targeting and analytics.
• Collaborate with Analyticsand Enterprise Data Engineeringto deliver seamless integration of paid media data into the broader marketing analytics ecosystem.
• Oversee the requirements and delivery of paid media destinationsin Customer Data Platform (RT-CDP) ensuring robust and compliant activation capabilities.
• Optimize and establish data management processes, ensuring the consistency, reliability, and accuracy of marketing and AdTech data across different platforms and channels.
• Develop data tracking and capture capabilities that can support marketing mix modeling (MMM), incrementality testing, and other advanced analytics techniques.
• Responsible for product requirementsto migrate to Real-time Customer Data platform and adopt Customer Journey Analytics for near real timedistribution and insights.

Experience & Skills

• 7-10+ years of strong background in requirements management , data analysis, data integration, measurement, and reporting systems used in digital marketing measurement, attribution and AdTech ecosystems.
• Proficient in data privacy and compliance standards in marketing with a strong understanding of GDPR, CCPA , and other privacy regulations impacting paid media and data collection.
• Proven track record of working with cross-functional teams , includingMarketing, Marketing Operations, 3rd party vendor platforms, Architecture, Engineering,Privacy andLegal, to drive paid media compliance and optimization strategies and solutions.
• Strong understanding of behavioralanalytics measurement frameworkin support of paid and owned channels.
• Exposure to homegrowntag managementplatforms and proven ability to define a security proof solution that leverages 3rd party tag management platforms .
• Lead the strategy and adoption of integrated reporting using Adobe Customer Journey Analytics dashboards and supporting tools to provide real-time insights into marketing performance, optimizing media spend, and enhancing campaign ROI.

Technical Skills

• Proficiency with data for paid media platformsleveraged by agencies (e.g. Google Marketing Platform Campaign Manager, Search, etc.) topartner with Engineering for the integrationof ingress and egress support.
• Expertise with AdTech targeting and optimization tools; for e.g.Google Marketing Platform (Ads, GA4),Funnel.io,Adjust,Kochava, and so forth.
• Strong skills to drive requirements management,data analysisandmarketing analytics for advertising technology integration.
• Experience driving requirements for ingress and egress with evidence-based acceptance criteria for integrations that will require strong partnership withdata engineering.
• Proficiency in data integration , including working with APIs, data pipelines, and data warehouse solutions to aggregate and analyze marketing data.
• Familiarity with analytics tools (e.g., Google Analytics, Looker, Tableau, Power BI) and experience working with large datasets across marketing and advertising channels.
• Experience with requirements management for attribution models (e.g., multi-touch attribution, incrementality testing) and knowledge of marketing mix models.

Preferred Qualifications

• Excellent written and verbal communication skills, with the ability to explain technical concepts to non-technical stakeholders.
• Strong collaboration skills with cross-functional teams, including marketing, data science, engineering, and media buying teams.

Education

• Bachelor's degree in Computer Science, Digital Marketing Technology, Data Science, or related field.
• Certifications in Google Marketing, Data Privacy, Adobe Experience platform or related disciplines are a plus.

Travel Percent:

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .

The U.S. national annual pay range for this role is

$99300 to $216040

Our Benefits:

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Any general requests for consideration of your skills, please.

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