Microsoft Sr Outbound Marketing Manager 

Taiwan, Taoyuan City 

896813106

Required/minimum qualifications

• Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business
  • OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business
  • OR equivalent experience.
• Experience in business-to-business strategy and marketing.
• Proven track record of developing and executing marketing campaigns.

Additional or preferred qualifications

• Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business
  • OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business
  • OR equivalent experience.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information

Microsoft will accept applications for the role until October 26, 2025.

• Develop audience marketing strategy defining segmentation, targeting, and personalization for Information Technology Decision Makers/Business Development Manager audiences.
• Own partner comarketing programs delivering cobranded messaging and campaigns with original equipment manufacturer, indepndent software vendor, and silicon partners; manage enablement kits and field plays.
• Collaborate with paid media teams shaping targeting tactics, optimize spend, and create continuous agile data feedback loops to provide signal to campaign teams to optimize mid-flight.
• Lead owned and operated channel strategy working across Windows.com, email, search engine optimization and social teams to create overarching evergreen strategy for owned and operated outbound.
• Create and scale use-case/vertical content, demos, and customer stories, for demand generation.
• Identify and pilot innovative marketing tactics, leveraging emerging technologies and platforms to reach new audiences and drive engagement, e.g., business to business influencers.
• Manage agency and vendor Product Managers for campaign production, localization, and reporting.
• Publish outbound calendar and performance dashboards; drive optimization based on key performance indicators. Champion cross-functional collaboration; drive alignment across web, social, go-to-market, and other Windows marcomms teams to ensure marketing strategies align with business objectives and drive measurable impact.
• Embody our and