Adidas SR MANAGER MARKET INSIGHTS 

Italy, Lombardy 

891623265

Key responsibilities:

• Market/Industry & Competitors Insights, Consumer insights
• Drive the team to become a world-class, insights-driven center of excellence that can help drive business strategy and action
• Support and implement structures, tools and processes that improve the impact of market, competitor and biz insights to drive actions
• Consistently update reports, seek enhancements, and share insights with partners and teams Maintain and drive the usage of tools/methodologies and research guidelines/frameworks for research across organization
• Generate insights and consolidate research from across organization into single source of truth with the support of the team
• Provide business portfolio insights (channel, categories and markets) and recommendations
• Leverage country feedback to continuously improve business insights and identify opportunities/threats
• Support future business choices as well as train and coach users
• Help and drive implementation of business insights platforms
• Recommend and research new insight tools/methods and models regarding their organizational relevance
• Previous experience in working with third parties.
• Reporting Provide clear, concise, and actionable recommendations by drawing out key insights from in-depth, complex data sources and reporting these to various internal stakeholders
• Generate and update monthly/quarterly reports on time to be delivered to key stakeholders across the region
• Support of business development and analytics community
• Consult the global community of market intelligence/business development or consumer insights analysts embedded in the market, and ensure define consistent methodologies, approaches, processes and KPIs and metrics across the region
• Go beyond and also connect Market Intelligence insights with other teams (Strategy planning, execution, Brand Insights, Finance and others) to push the organization triggering strategic initiatives
• Work closely with othe analysts around the market and make them highly effective and self-sufficient in the usage of the market intelligence analytics tool
• Develop and nurture a MI network, both within and outside of adidas, to ensure that best practices and innovations are disseminated across the company
• Present and promote results and insights to adidas colleagues at all levels, including senior stakeholders Knowledge, Skills, and Abilities:
• Leadership, problem-solving and decision-making abilities
• Someone who considers quality, accuracy and attention to detail as critical
• Excellent in Excel and PowerPoint
• Strong presentation skills Good interpersonal skills
• Very strong statistical expertise
• Strong market and industry awareness
• Experience of reporting tools such as Power BI Experience in other industry tools/suppliers such as data.ai, similarweb, Euromonitor and other is a plus
• Proven team player that can collaborate across functions and organizations
• Ability to develop influential and collaborative relationships High resilience and solution-oriented attitude

Requisite Education and Experience / Minimum Qualifications:

• 5+ years’ marketing intelligence experience
• University Degree (e.g. in Business, Marketing, Economics, Econometrics, International Management and numeric/statistical discipline)
• Proven experience of cross-functional and collaborative working (matrix organization)
• Works at ease on all hierarchy levels
• Fluency in English (written and verbal), working spanish