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• Develop clear, persuasive, and innovative copy for paid media campaigns, including display ads, social media, search, and video.
• Collaborate with marketing, product, and design teams to align messaging with strategic objectives.
• Translate technical cybersecurity concepts into accessible and relatable language tailored to target personas.
• Conduct audience research to inform tone, style, and content strategy.
• A/B test ad copy to optimize performance and iterate on successful messaging.
• Ensure all copy adheres to brand guidelines and maintains consistency across channels.
• Stay informed about industry trends, competitor activity, and emerging ad formats.
• Minimum 2 years in a similar role - Proven experience as a copywriter in B2B technology, cybersecurity, or SaaS industries.
• Exceptional writing, editing, and proofreading skills.
• A strong portfolio showcasing a variety of ad campaigns with measurable results.
• Understanding of digital advertising platforms (Google Ads, LinkedIn, etc.) and best practices.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Familiarity with cybersecurity or technology terminology is a plus.
Preferred Qualifications
• Experience working in a collaborative, cross-functional team setting.
• Knowledge of SEO principles and how they apply to ad copy.
• Creative problem-solving skills and a passion for storytelling.
• Opportunity to contribute to a high-growth, mission-driven company.
• Work with a collaborative, innovative team of top-tier professionals.
• Comprehensive benefits package and flexible work environment.
We know there is a lot to consider when applying for a new job, and quite often job descriptions provide a lot of detail for candidates… but here at Armis, we strongly encourage you to try to avoid the confidence gap. We don’t expect you to meet each of the listed requirements perfectly to be considered for any of our roles.
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