MSD Senior Omnichannel Marketing Consultant 

Czechia, Prague, Capital City of Prague 

88432279

Job Description

As a Senior Omnichannel Marketing IT Consultant you will:

• Navigate through and understand end to end Customer Engagement & Ecosystem product portfolio from technical as well as business perspective.

• Be able to explain the benefits of the end-to-end ecosystem to stakeholders and translate the technicalities in an understandable way.

• Lead conversations with various stakeholders to define their needs and support demand management and delivery of omnichannel marketing assets.

• Document business requirements and process flows across multiple locations and teams.

• Lead work stream and analysis and take responsibility for small deliveries when required.

• Together with business partners map and plan omnichannel campaigns and ensure that they are executed in accordance with best practices and meet the client's expectations.

• Monitor product adoption and utilization and together with the cross functional team align on the strategies to foster value realization of the digital marketing product portfolio.

• Present insights and recommendations enabled by technical knowledge, and strong communication skills.

• Facilitate trainings and workshops to educate others on omnichannel and digital marketing best practices.

• Utilize omnichannel and marketing automation tools such as Salesforce Marketing Cloud, Google Analytics, web portals (WordPress VIP) and others.

• Produce, maintain and communicate roadmap and delivery outlooks to stakeholders.

• With the guidance of senior colleagues establish and apply new frameworks, blueprints and ways of working improvements.

• Create and maintain blueprints, technical documentation for omnichannel marketing initiatives and keep up to date related repository.

• Stay up to date with the latest digital marketing trends and technologies, and continuously develop your skills and knowledge.

• Mentor junior colleagues and provide guidance and support as needed.

What we need:

• A university degree in technology, business, economics or a related field.

• Good command of English (written as well as spoken).

• A minimum of 6 years of relevant work experience in one or more of the following areas: IT advisory, project and/or product management, management consulting, marketing agency, campaign management, digital strategy, digital transformation or related fields.

• Experience from global programs and projects delivering IT solutions, omnichannel/digital marketing technologies and customer engagement ecosystems.

• Proven experience with business analyst role and/or delivery lead role and/or consulting role and/or marketing agency role and/or product owner or related role.

• Proven experience with capturing and clarifying requirements and client needs.

• Proven experience in implementing and establishing omnichannel channels ecosystems and digital capabilities.

• Proven hands-on experience in executing omnichannel campaigns using one of those key capabilities such as Salesforce Marketing Cloud, Google Analytics, WordPress VIP, Workfront, Veeva CRM, Social Media capabilities or relevant equivalents.

• Understanding the business processes and ability to capture them in an easy-to-follow way.

• Proven experience with creation of blueprints, training materials, user guidance and technical documentation.

• Ability to navigate matrix organizations and comfortable to deal with ambiguity, adaptability to changes, ability to understand complex solutions and wider business context.

• Ability to quickly develop effective trust-based relationships, working closely with cross functional stakeholders across the business.

• Highly developed communication skills, cultural awareness, and diversity-welcoming approach.

• Understanding of agile methodology and product delivery lifecycle.

• Ability to prioritize and manage workload effectively.

• Strong attention to detail, presentation skills, with the ability to facilitate meetings, trainings and workshops.

• Strong stakeholder management skills and the ability to collaborate with various teams.

• Consultant mindset, proactivity, and can-do attitude.

Furthermore, we will be happy if you have or have heard of one of these

• Understanding basics of business architecture and ability to capture the IT assets in a business architecture diagram.

• Good understanding of Agile and Scrum methodologies, ideally experience working with and setting up JIRA, Confluence, SharePoint.

• Familiarity with demand management and prioritization.

• Familiarity with Google Analytics or other web tracking technologies.

• Familiarity with tagging best practices of various assets (web, content, campaigns, etc.).

What we offer:

• Exciting work in a great team, global projects, international environment

• Opportunity to learn and grow professionally within the company globally

• Hybrid working model, flexible role pattern (e.g. even 80% full-time is possible in justified cases)

• Pension and health insurance contributions

• Internal reward system plus referral programme

• 5 weeks annual leave, 5 sick days, 15 days of certified sick leave paid above statutory requirements annually, 40 paid hours annually for volunteering activities, 12 weeks of parental contribution

• Cafeteria for tax free benefits according to your choice (meal vouchers, Lítačka, sport, culture, health, travel, etc.), Multisport Card

• Vodafone, Raiffeisen Bank, and Mall.cz discount programs

• Parking in the garage, showers, refreshments, massage chairs, library, music corner

• Competitive salary, and many more

Current Contingent Workers apply

Not Applicable

*A job posting is effective until 11:59:59PM on the dayBEFOREthe listed job posting end date. Please ensure you apply to a job posting no later than the dayBEFOREthe job posting end date.