Boston Scientific Field Marketing Manager 

United States, Massachusetts, Marlborough 

880345358

Your responsibilities include:

• Independently develops key global business planning activities focused on market development
• Leads patient marketing, referral marketing and provider marketing strategies, working closely with digital marketing, public relations, professional education and professional affairs.
• Develops strategy to optimize relationship with patient societies
• Leads a team that works in partnership with the field to establish playbooks for specific customer modalities
• Develops and delivers materials to the field to support deployable marketing initiatives at the local level
• Works with product manager and key stakeholders to identify new markets and new franchise opportunities.
• Contribute to setting market development and planning priorities.
• Contribute to franchise global downstream marketing and sales and suggest means to improve strategy and effectiveness.
• Contribute to understanding key industry dynamics and trends and in formulating strategy and concept messaging techniques.
• Network with colleagues in other franchises and cross-functional departments to enhance own franchise systems and processes to accomplish “best in class” business objectives.
• Demonstrates a primary commitment to patient safety and product quality. Understands and complies with all regulations governing the quality systems.

Required qualifications:

• Bachelor’s degree in marketing, engineering, or healthcare
• 5+ years prior upstream marketing, product management, product development, or strategic marketing
• Excellent communication skills (verbal and written). Creation of compelling presentations and effective communication of recommendations.
• Demonstrated experience with product lifecycle management.
• Demonstrated experience conducting assessments of sophisticated markets.
• Ability to influence leadership and key stakeholders through excellent communication and interpersonal skills and creating compelling, cohesive, and succinct presentations.
• Strong analytical, quantitative, financial modeling, and strategic thinking skills
• KOL engagement and experience managing multiple physician collaborators
  

Preferred qualifications:

• Advanced degree
• Demonstrated track record building relationships in a dynamic, matrixed environment
• Conviction: passionate, engaged, and eager to tell you all about it, whatever it is
• Demonstrable blend of analytical and creative talent, tactical and strategic thinking, and innovative and pragmatic approaches.
• Organized and Detail Oriented: can effectively manage multiple workstreams in parallel
• Clinical acumen: propensity to be engrossed in latest clinical literature, capable of engaging top global KOLs in clinical discussions.
• Analytical: has detailed understanding of key performance indicators and market trends.
• Collaborative: works closely alongside other Upstream/Downstream PM and other cross-functional stakeholders.