Rapid7 Product Marketing Manager Exposure Management 

United States, Massachusetts, Boston 

879793774

Product Marketing Manager, Exposure Management

As the Product Marketing Manager for Exposure Management, you will play a critical role in shaping the narrative around our products and driving market success. You will be responsible for developing and executing marketing strategies that position our solutions as the go-to choice for organizations looking to proactively manage their exposure to cyber threats. This role requires a blend of strategic thinking, market insight, and hands-on execution to ensure our products stand out in a competitive market. This is a hybrid position based out of our Boston office (3 days on-site/2 days remote).

In this role, you will:

• Craft compelling messaging and market positioning for various stakeholders and personas - amplifying our story, position our services and products to the right target audiences, and grow with us

• Serve as a subject matter expert who understands the cybersecurity market landscape, buyer personas, modern IT infrastructure and the role they play in modern application development.

• Support with planning and executing the launch of new Exposure Management offerings, capabilities, and solutions

• Be the voice of the customer in internal discussions and initiatives impacting the product strategy, with a solid understanding of the best levers to motivate, excite, and educate these customers

• Engage directly with industry analysts, including briefing them on product launches and GTM changes as well as soliciting feedback and participating in relevant research reports.

• Drive thought leadership leveraging Rapid7 Labs and our world-class research team to identify and deliver insights that drive brand awareness and demand generation.

• Participate in webcasts, podcasts, events, and other demand-generation activities

• Guide and contribute to sales and partner enablement initiatives

• Provide regular reports and insights to senior leadership on market development and the effectiveness of product marketing efforts.

The skills you’ll bring include:

• 3+ years of work experience in Product Marketing or a related role in a high-paced B2B tech environment

• Strong written and verbal communication skills with an ability to effectively translate highly-technical and complex concepts to a wide range of audiences

• Solid foundational understanding of cybersecurity, vulnerability management, or related domain as well as trends impacting modern IT infrastructure and software development is a plus

• Confident with public speaking, including presenting in meetings, on webcasts, and at regional partner events

• Resourceful, curious, and able to take direction and run with it

• Strong project management skills and the ability to manage multiple initiatives simultaneously.

• Comfortable with change and open to working in a fast-paced environment

• Bachelor’s degree in marketing or a related field, or equivalent work experience