Rapid7 Digital Analytics Manager 

Czechia, Prague, Prague 

875798398

As a Digital Analytics Manager, your focus will be on analyzing website traffic and interaction trends, digital channel and campaign effectiveness, path-to-purchase behavior, and return on marketing investment. You will also own Digital Reporting, Global Tagging and Tracking for Websites and Digital Channels along with the associated tools, train users in marketing teams on Digital Analytics topics and proactively steer and increase organizational maturity in Digital Analytics. You will be an independent contributor, part of the Marketing Analytics team.

In this role, you will be tasked with defining data gaps and processes, effectively collaborating with teams to define digital marketing data requirements. Your focus will be on proficiently analyzing website trends, channel and campaign effectiveness, path-to-purchase behavior, and essential benchmarks for return on investment.

In This Role, You Will

• Build, pilot, and scale a global best-in-class digital media measurement and optimization. Your work will illuminate the path to data-driven decision-making, enabling agile adjustments and maximizing ROI across paid programs and websites.

• Own Google Analytics 4 and Google Tag Manager globally, and be responsible for marketing user training. You will define and independently implement any changes required in both tools.

• Collaborate with our media agency and marketing teams on evaluating campaigns

• Define and own the implementation of a tagging blueprint for Rapid7s new website as well as ensuring seamless flow of digital data across internal systems, Marketo, Salesforce, third-party tools and external ad platforms such as Google, LinkedIn, etc.

• Be a strategic thought partner primarily to the Digital team and other stakeholders, providing support with regular reporting, KPI definitions, performance measurement and any other tasks. You will independently generate and validate hypotheses that inform and drive strategy, optimization, budgeting, forecasting and day-to-day decision making.

• Develop reporting dashboards, reporting templates, campaign analysis, monthly reports and frameworks, collaborating cross-functionally on analysis and recommendations.

• Analyze customer onsite journey and conversion behavior, identifying conversion levers, and providing insights and recommendations for A/B tests and site improvements.

• Transform insights into engaging, actionable, and easily understandable presentations.

The Skills You'll Bring Include

• 5+ years of experience in digital marketing analytics preparing hands-on analyses in a complex matrix SaaS or B2B organization (You will primarily be a partner for the Global Digital Marketing Team and other stakeholders)

• Demonstrated experience with implementation and management of tagging and tracking for Paid Media Channels (we currently use Google, Bing and Linkedin)

• Experience in implementing and managing Google Analytics 4 and Google Tag Manager (you will own these and do all the customisations and deployments)

• Experience building Looker Studio and/or Tableau visualizations (you will own and extend Digital Reporting)

• Experience manually manipulating datasets

• Some SQL (SELECTs and JOINs - we have a data engineering team to help with more complex tasks)

• Some Javascript (you will debug/implement JS tags in GTM)

• Comfortability working in an environment with high levels of ambiguity as well as launching and owning new initiatives

Nice to Have Skills

• Experience with a global scope of responsibilities and an understanding of regional differences

• Experience with various attribution models spanning digital and non-digital environments and using those insights for scenario planning, budgeting, and forecasting

• Experience with Salesforce (or other CRM), Marketo (or other Marketing Automation tool) or Terminus (or other ABM tools)

• Experience supporting executive level stakeholders

Tech Tools

• Google Sheets/Slides

• Google Analytics 4

• Google Tag Manager

• Looker Studio

• DataDog

• Tableau

• Snowflake