Rapid7 Digital Analytics Manager 

Czechia, Prague, Prague 

660924436

As the Digital Analytics Manager, you'll possess an in-depth understanding of the operational practices, objectives, and challenges within the Paid Media and Website ecosystem. In this pivotal role, you’ll be analyzing data while shaping the future of digital strategy and measurement. You will be empowered with developing success metrics, KPIs, and evaluating performance across digital platforms, programs, and the website.

In this role, you will be tasked with defining data gaps and processes, effectively collaborating with teams to define digital marketing data requirements. Your focus will be on proficiently analyzing website trends, channel and campaign effectiveness, path-to-purchase behavior, and essential benchmarks for return on investment.

In this role, you will:

• Build, pilot, and scale a global best-in-class digital media measurement and optimization. Your work will illuminate the path to data-driven decision-making, enabling agile adjustments and maximizing ROI across paid programs and website.

• Oversee the implementation of analytics tagging for Rapid7, ensuring seamless flow of digital data across internal systems, Marketo, Salesforce, third-party tools and external ad platforms such as Google, LinkedIn, etc.

• Be a strategic thought partner to the Digital team and other stakeholders, providing support with KPI data, performance measurement, and in-depth analytical insights to inform strategy, optimization, budgeting, forecasting and day-to-day decision making.

• Develop reporting dashboards, reporting templates, campaign analysis, monthly reports and frameworks, collaborating cross-functionally on analysis and recommendations.

• Track and conduct thorough analysis of website reporting performance, trends, paths, and outcomes of online marketing initiatives to offer data-driven business intelligence and prioritization.

• Analyze customer onsite journey and conversion behavior, identifying conversion levers, and providing insights and recommendations for A/B tests and site improvements.

• Define attribution models and frameworks for measurement and budget allocation.

• Transform insights into engaging, actionable, and easily understandable presentations.

The skills you’ll bring include:

• 5+ years of experience in digital marketing analytics doing hands on analysis in a SaaS marketing analytics environment or equivalent

• Direct experience with Acquisition Marketing Channels and Website performance management

• Understanding of Marketo and Salesforce

• Hands on experience with implementation and management of tagging and tracking for Paid Media Channels

• Versed in digital analytics tools such as Google Analytics (or Adobe) and understanding of key metrics to monitor the customer journey and program effectiveness

• Experience with various attribution models and using those insights for scenario planning, budgeting and forecasting

• Versed in digital visualization tools such as Datastudio and Tableau

• Comfortable working with comprehensive data sets - coding/programming expertise with SQL, etc.