JPMorgan Marketing Analytics Digital Channel - Vice President 

United States, Illinois, Chicago 

87314682

As a Marketing Analytics Vice President on the Omni-Channel Owned Media Analytics team, you’ll be a key contributor to a crucial book of work and lead the transformation of marketing strategy across owned media channels – particularly digital (web site, mobile app and email) – to a hyper-personalized, data-driven, customer centric model. You will require deep understanding of our platforms, capability, data assets and analytic tools to craft the vision for the future and develop a roadmap to get there. You will partner strategically across the firm with marketers, channel owners, digital experts, and the broader analytics community to help drive business goals through deep understanding of marketing analytics and optimization.

Job Responsibilities:

• Develop and track channel performance KPIs, communicating findings to senior CCB leadership to improve ‘Push Notification’ strategy
• Build business-critical data capabilities like marketing attribution, valuation of customer engagement, and tracking of cross-channel marketing touches for each customer
• Establish an understanding of the push channel to compare to other channels and identify potential synergies/impacts on other owned media channels.
• Report performance of campaigns to prioritize resources towards high-potential initiatives
• Identify areas of improvement in ad-level performance, delivering recommended optimizations to marketers and channel management
• Drive a more personalized communication strategy enabled by development of better targeting and streamline customer journeys
• Provide opportunity assessment (audience sizing, revenue estimation, customer experience improvements) in partnership with line of business/product analytics teams
• Identify opportunities for a better digital user experience through studying customer journey on the mobile app
• Work with the mobile technology team closely to identify gaps in the data capture strategy and collaboratively implement enhancements
• Collaborate with other teams to craft test designs, interpret results, translate results into a program's impact to the company, prepare final documents, and present results to senior management in a fast-paced cadence

Required qualifications, capabilities, and skills:

• Bachelor's degree in a related field and 3+ years of experience in an advanced marketing analytics role
• Strong SQL knowledge, including complex queries
• Experience with relational databases and data prep to summarize large datasets
• Capable of defining metrics, evaluating results, drawing conclusions and insights to design and recommend system or process improvements
• Critical and analytical thinking with a data-oriented mindset
• Experience with test experimental design and results analysis
• Ability to develop advanced data visualization and presentations
• Strong ability to translate data findings into business story telling for leadership
• Excellent written and verbal communication skills
• Comfort building and managing relationships with both analytics and business stakeholders

Preferred qualifications, capabilities, and skills:

• Master’s degree in related field
• Advanced analytics experience, with preferred knowledge in one or more of these tools: Salesforce, Alteryx, Tableau, Python, Power BI
• Experience with Push Marketing strategy
• Functional industry experience in marketing, operations, technology or finance