As a Quant Analytics Associate, in our Digital Marketing Channel Analytics team, you will contribute and help the optimization of our Owned Ads channel, with a focus on personalization and insights.
Job Responsibilities
- Establish and track channel performance KPIs and fully own the execution of all reporting and dashboards
- Measure performance of optimization testing
- Identify areas of improvement in data process, dashboards, and measurement
- Work cross-functionally to develop new metrics and validate ongoing reporting
- Identify problems in the decisioning system by pro-actively monitoring data and system reports
- Work with the website technology team closely to identify gaps in the data capture strategy and collaboratively implement enhancements
Required qualifications, capabilities, and skills:
- Bachelor’s degree is required; 2+ years of experience owning an analytics book of work
- 1+ years leveraging data visualization tools for data exploration and marketing performance evaluation
- Comfort building and managing relationships with both analytics and business stakeholders
- Experience in querying big data platforms and SAS/SQL querying
- Experience with best-in-class web analytic tools (Google Analytics, Adobe/Omniture Insight/Visual Sciences, Webtrends, CoreMetrics, etc.)
- Excellent written, oral communication and presentation skills with experience communicating concisely and effectively with all levels of management and partners
Preferred qualifications, capabilities, and skills:
- Experience preferred in the Digital Marketing space
- Tableau preferred