Frequent travel within the region and infrequent international travel may be expected, depending on environmental factors.
Primary Functions
- Work with global communications, regional marketing and sales leads to deliver regional PR and integrated communications programs and campaigns across earned and paid media in Japan.
- Manage agencies to execute regional activities against agreed KPIs, translate international copy and help to generate local content.
- Support a reviews and awards program for consumer products.
- Develop and implement regional communications plans, aligned to business goals.
- Manage and assist in regionalizing and distributing product and company news.
- Manage 1-2-1 relationships with key media and influencers (using agency support where appropriate).
- Execute creative campaigns for momentum media activity outside main news cycle.
- Manage communications around key trade events in region.
- Support local marketing activities where required.
- Work closely with key regional contacts and act as a trusted advisor on all things’ communications.