Airbnb Senior Communications Manager 

Japan 

448097885

The Difference You Will Make:

We’re looking for an effective and creative communications all-rounder who has their finger on the pulse of popular culture and an impressive network of journalist contacts across a wide range of consumer media space including the travel, lifestyle, technology, culture and entertainment media space.

The role is based in Japan and reports to the Head of Communications for Japan.

A Typical Day:

• Translate global communications priorities into locally nuanced ideas that support Airbnb’s key business objectives in the local market
• Identify proactive press opportunities and drive national/global announcements, in support of consumer, policy and corporate communications goals
• Initiate, own and drive initiatives and campaigns through consumer media and influencers
• Develop and manage relationships with key reporters and celebrities/ influencers across Japan
• Develop an executive thought leadership communications program (op-eds, panels etc.) for Airbnb’s local leadership team
• Manage reactive press requests and ensure utilization of all tools available (data, industry research, host stories, etc.) to support Airbnb’s community and brand.
• Develop written materials (story pitches, messaging guidelines, Q&As, briefs, presentations, speeches etc.)
• Help manage a local agency and ensure key processes are adhered to, including coverage reporting, press office calendar management and the filtering and translation of key global press materials
• Help prepare Airbnb spokespeople (Country Managers, Airbnb execs etc.) for public speaking engagements, media interviews, product launches etc.

Your Expertise:

• Bachelor’s Degree
• More than 8 years PR/Public Affairs experience working in an agency, in-house communications or a government communications role; preference to those with tech/ travel/publicly listed company experience
• Proven-track record working on creative consumer communications initiatives that have generated wide spread awareness and brand buzz
• Good knowledge of public policy matters - more specifically relating to tourism, technology, or the sharing economy
• Ability to work collaboratively with multi-functional leads in a matrix organization
• Excellent writing skills with samples to share
• Confident in leading meetings with external partners, senior stakeholders and media contacts
• Passion for Airbnb and the mission of the company
• Experience working on projects in a fast-paced environment
• Strong organizational skills and attention to detail
• Exceptional verbal communications and interpersonal skills
• Ability to maintain enthusiasm and a calm demeanor in stressful situations