Microsoft Segment Go Market Manager 

United States 

861952755

Required Qualifications:

• 3+ years field product marketing, product management, marketing strategy, sales enablement, business development, technical pre-sales, or related work experience.

Preferred Qualifications:

• 5+ years field product marketing, product management, marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work experience AND Bachelor's Degree in Business, Marketing, Computer Science, or related field

o OR equivalent experience.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:

Product Advocacy

• Acts as a primary product spokesperson and evangelist for a Product Manager-owned portfolio. Leverages product, industry, market, and competitive knowledge as well as technical expertise to develop localized competitive strategy, position the value proposition, and tailor messaging to both internal (e.g., sales and marketing readiness) and external audiences (e.g., partners and customers). Ensures sales have the required readiness and resources (e.g., marketing resources, support materials) in customer engagements.

• changing priorities. Identifies and shares best practices to enable successful performance across groups.

Go-to-Market (GTM) Strategy, Planning, and Delivery

• Contributes to the creation of strategic go-to-market (GTM) plans, for initiatives, across sales, marketing, consulting, customer success, and partner functions. Guides and supports one commercial partner (OCP) in recruiting and enabling partners to achieve target capacity and quality. Aligns with subsidiary scorecard metrics, targets, and attainment strategies. Helps define and analyze key performance indicators (KPIs) to measure the success of the business. Supports a functional team in understanding and executing GTM strategy. Executes near-term growth plans and contributes to competitive strategies to drive target market share gains. Interacts with defined stakeholders to drive the local product marketing growth strategy. Assesses activity and impact across strategy plans.

Field Enablement

• In collaboration with sales partners (e.g., sales excellence), serves as an orchestrator between the Business Group (BG) Lead and the area/subsidiary to land sales programs with clarity, and ensure the channel and sellers are equipped with the knowledge, skills, and resources to sell. Executes packaged sales plays for sellers.

Business Development

• Contributes to the definition and implementation of competitive strategy and white-space growth opportunities for sellers within a product line/segment. Supports three-horizon business development planning (e.g., short-, medium-, and long-term growth). Leverages understanding of the unique regional market to support the development of growth opportunities beyond the global model. Coordinates with key stakeholders to scale and pitch solutions to win market share.

Specialty Responsibilities

• Contributes to a pipeline of feedback from sales to supply chain, and supports forecasts for supply needs in the near term. Fosters alignment and ensures landing for large/unique hardware or capacity needs.*
• Partners with engineering to support capacity forecasting and calibrates with technical sales and the customer success unit (CSU). Leverages competitive knowledge to support local capacity and service forecasts. Liaises with salesteams to support pipeline and sales enablement. Understands how to enter engagements into the system. †

Other ·