Campaign Operations Associate
We are seeking a skilled Campaign Operations Associate to manage, build and execute
- Put customers first.
- Value common sense and simplicity over complexity.
- Make decisions quickly and move nimbly.
- Celebrate diverse ideas.
- Succeed and fail together as part of a team.
- Owning the day-to-day tasks and proactively engaging with relevant squads by
- supporting and advising on CRM best practices.
Key Responsibilities
- Multichannel campaign management: build, set up, test, manage distribution
schedules and analysing engagement metrics for CRM campaigns for all channels
(email/SMS/Customer Notice/push/In-app) - Manage real time-based comms within the CRM platform by managing and
supporting different squads with the testing and execution. - Ensuring data accuracy
- Coordinating with cross-functional teams.
- Optimising campaigns for customer engagement and retention
- Adhering to relevant regulations and controls
- Design and launch complex automated campaigns using our internal and external
tools. - Ensure projects and campaigns are delivered on time, while adhering to internal
processes - Play-booking and documentation, keeping in mind that the learnings from today will
pave the way for growth. - Supporting Customer Support with customer communications queries
- Accountable for ensuring legal/compliance/risk and control requirements are met for
all campaigns and appropriate approvals are obtained. - Report and track campaign and channel performance and help to improve KPIs for
all campaigns. - Build and manage bespoke reporting and alerts.
- Proactive monitoring of deliverability and failed communications; escalating when
Key Qualifications & Experience
- BA/BS degree, ideally in marketing or business-related degree
- Analytical mindset with high attention to detail
- Self-starting attitude with good organisational skills
- 3 years’ experience in email marketing, CRM, customer communications is
preferable - ideally in highly regulated markets - Experience in Retail Banking or the financial industry preferable
- Experience delivering, managing and optimising customer journeys and real-time
communications. - Proven experience in managing end-to-end campaigns development and execution
within a fast-paced environment. - Experience in delivering campaign testing & optimisation plans.
- Experience with lifecycle trigger automation and customer data segmentation
- Well versed using ESPs such as MoEngage, Mailchimp, Braze and Salesforce
preferable - Experience working in agile environment preferable.