As the
Partner Marketing - Asia Pacific & Japan
This role requires you to work from our Singapore office at least 3 days per week.
As a key member of the Partner Marketing team, in this role you will:
- Develop and work directly with our global/local partner marketing and key stakeholders (regional RVPs, Partner Sales, Sales Operations, etc.) teams to own programs and executive GTM strategies with partners, including local/global SIs, data and technology partners across APJ
- Lead a multi-regional partner marketing team to work closely with our Partner Alliance organization alongside our partners to co-develop a GTM strategy to drive pipeline activation and identify content/positioning to help accelerate the sales cycle
- Drive awareness, thought leadership, demand/pipeline generation, and mindshare programs in coordination with partners' marketing teams to target joint customers and prospects
- Develop joint plans amd content including joint value proposition presentations, solutions briefs, industry use cases, customer stories, and blog posts
- Create innovative new programs to maximize the impact of the Powered by Snowflake and Marketplace partners in the Data Cloud ecosystem
- Create innovative new programs to maximize the impact of the Data Cloud ecosystem
- Collaborate with the alliances organization on Snowflake’s strategic sponsorships and go-to-market execution plan at partner events
- Own & drive executions, logistics, and vendor management
- Evaluate all campaigns’ impact & ROI to determine the success and forecast for potential future investment
An ideal candidate will have:
- 15+ years of experience in a role focused on building technology and ISV partner marketing relationships and executing campaigns within a technology ecosystem
- Experience working with partners to develop and build joint demand generation programs at scale
- Demonstrated success in leading highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company
- Ability to demonstrate creativity through new campaign ideation, content creation, visual design, branding and messaging
- Solid understanding and experience in the data analytics, solution building and big data marketspace - ability to understand and communicate to diverse technical and non-technical audiences
- An understanding of global cloud and data partnerships (Amazon Web Services, Microsoft Azure, Google Cloud)
- Proven success in working in hyper growth environments
- Hands-on execution ability with effective project and time management
- Effective written and verbal communications skills and the ability to adapt your messaging to meet your audiences, internally and externally
- Bachelor's Degree in Marketing, Business Administration, Communications or a related field