Citi Group Citi Retail Services CRS – Marketing Program Manager 

United States, Illinois 

857064728

The CMO, Tractor Supply Co. Credit Program is seeking a strategic marketing leader who drives growth for a key Citi partnership throughout the client lifecycle, from account opening through retention. The individual in this partner-facing role monitors industry trends relevant to credit marketing and retail and adapts them for application within the Tractor Supply portfolio, developing, managing and executing omni-channel campaigns from both Citi and partner channels to support growth.

Responsibilities:

• Develop and own the annual marketing plan to drive growth for key clients - inclusive of campaign strategies, sequencing, segmentation and offers

• Work with the client and agencies to create best-in-class, omnichannel marketing strategies and communications that drives customer action

• Facilitate / lead strategic and tactical marketing discussions with Partners

• Manage/facilitate necessary approvals for initiatives inclusive of funding approval, legal, and compliance and ensure all campaigns adhere to legal, compliance, and control requirements and that documentation is properly maintained

• Manage annual financial budget for applicable programs, including monthly forecast, and budget reconciliation

• Manage, track, and coordinate multiple projects and resource planning

• Meet all expectations for risk and issue management

• Monitor / analyze campaign performance effectiveness as well as portfolio analytics and trends to recommend future campaign / testing strategies

Qualifications:

• 6-10 years of experience in Marketing and retail bank/financial services industry experience.

• Requires attention to detail, advanced project management skills, good communication and problem-solving skills.

• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.

• Creative problem solving and sense of ownership.

• Solid communication, presentation and project management skills.

• Ability to work well under tight deadlines in a fast-paced and team-oriented environment.

Desired Qualifications:

• Exemplary communication skills, with ability to partner effectively and influence key decisions across various levels of the organization

• Exceptional interpersonal, relationship, and influence management skills that allow for close partnerships with many different constituents, internal and external

• Partner- and growth-oriented mindset with ability to make strategic recommendations that deliver mutually beneficial outcomes for Citi and our partners

• Demonstrated experience working with cross-functional stakeholders and managing external relationships to drive mutually beneficial growth

• Comfortable in ambiguous situations, self-starter, and self-learner

• Comfortable operating in a highly matrixed, complex environment

• Strong sense of accountability and decisiveness in a strong work ethic culture

• Appreciation for regulatory requirements and ability to ensure adherence to all business and regulatory requirements including Legal, Fair Lending, Risk, and Compliance

• Team-player with ability to adjust immediate priorities based on changing business needs

• High level of accountability

• Highly organized, detail-oriented, energetic, positive, resourceful, and proactive

• Knowledge of private label and/or co-brand credit card marketing programs and performance drivers; understanding of credit P&L

• Expertise with project management tools such as MS Office, Aprimo, JIRA, SharePoint, etc.

• Knowledge of private label credit cards and consumer finance a significant plus

Education:

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Anticipated Posting Close Date:

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