Adidas VP BU RUNNING & VERTICAL SPORTS 

Vietnam, Ho Chi Minh City 

85277354

Vice President BU Running & Vertical Sports

Area:Greater China

Department:

Director Reporting Line: adidas SVP Product GCA

Indirect/Secondary Reporting Line: -

Location: Shanghai

GSMS Grade: S3

Number of Personnel Managed:

Cost Center/Budget and/or Revenue Responsibility: -

Purpose & Overall Relevance for the Organization:

• Develop, drive and deliver the strategic business plan for the Running and Vertical Sports business throughout GCA.

He/she will achieve this mission by:

• Creating & executing GTM plans for the BU Running and Vertical Sports.
• Driving, planning, organizing and implementing creation process end-to-end, from conceptual stages through product life cycles to optimize profit and meet market demands

Key Responsibilities:

• Drive & develop 3-5 year category plan based on overall adidas SBP process (in collaboration with Global)
• Provide BU leadership within category (across all related functions & departments) on vision, strategic objectives/actions & financial targets as defined in brand SBP
• Responsible for BU category forecast within IBP, all channels.
• Deliver financial expectations set out in the SBP/IBP across all channels and countries.
• Define category CI and lead the communication with Global BU to deliver solution that address GCA needs.
• Define & implement category availability and pricing strategy across GCA country cluster & channels
• Deliver powerful, compelling, commercial, viable range/concept/key franchise selection for GCA to support the overall brand strategy, purpose & direction.
• Create and Own Seasonal Product plan and calendar, collaborate with Brand Marketing to align prioritization of category and key concepts MWB allocation.
• Drive & rationalize horizontal range optimization (within performance category portfolio) & vertical range excellence to win market share.
• Lead all creation needs, validate SMU requests for GCA and leverage CCH & CCS to fulfill GCA needs to support the SBP.
• Take responsibility for Sell-through and sustainable lifecycle management of the category across GCA, develop performance tracking dashboards and share update with Global BU
• Approval of country corrective deviation plans – if required
• Drive performance and development culture through #MYBEST
• Identify and develop high-potential talents, to fuel the team's succession plan
• Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, in and outside of the team.
• Manage allocated category OPEX & T&E to fulfill business priorities.

KPI’s:

• Market P&L for category (NS, inventory, Std Margin, Contribution)
• Sell Out all channels
• 3-5 year category plan : achievement of key initiatives
• Brand & key categories NPS
• Execution excellence in brand concepts/stories
• Market share

Key Relationships:

• Global BU
• GCA Brand adidas team: Brand Marketing, Product Planning & Operations, etc.
• GCA Transformation Office
• Demand Planning, SCM, Finance (marketing ROI)
• Sales (all channels)
• Creation Center Shanghai

Knowledge, Skills and Abilities:

• Ability to develop and implement strategy.
• Proven leadership and management abilities especially in managing a diverse 15+ people team (incl. remote management)
• Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
• Broad Brand management experience, with a distinct track record of success and expert Merchandising knowledge
• Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)
• Strong industry knowledge, across divisions—footwear, apparel and accessories—and across all Bus.
• Expert understanding of Asian markets’ consumers, accounts, economic environment, and commercial needs
• Act with agility without losing the strategic focus and ability to lead a team through ambiguity in fast-paced consumer goods market segment.

Requisite Education and Experience / Minimum Qualifications:

• 20 years of experience in merchandising/product, marketing, sales/retail required. Regional experience preferred.

• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing, MBA preferred

• Previous experience in managing a global matrix organization required

• Sporting goods industry experience required
• Fluent in English
• Fluent in local language (if applicable) preferred
• Has lived and worked in different cultures or has substantial experience working in regional teams
• Willingness to travel upwards of 20% of time